1. Keyword analysis
- Keyword research
- Competitive Analysis
- Campaign setup Adwords
The campaign setup is crucial for a successful campaign. The correct settings,
targeting options and tactics must pre-mapped to become succesful. In addition, need different ads; create and A / B testing.
- Google Analytics setup check Visitor tracking, goals, and AdWords Tag Manager
-Campaign management should take place on a weekly basis
so adwords budget is as efficient as possible deployed.
-Through analysis, identify the relevant keywords and put them in separate Ad Groups.
- Campaign Optimization
- The campaign is set tighter so we only pay for relevant clicks. keyword type
be limited to only the keywords that we choose. Because of this we do not give space to Google himself be creative with synonyms (non-relevant keywords).
-. Ad Optimization
Improve the advertisements by using the Adwords options. So we put ads in Gmail. A
very cost-effective form of advertising, where ads are shown in Gmail when a keyword
returns in the mail traffic of the person. Of course also adjust A / B testing far, in our
endless search for the best converting ads.
4. Display Remarketing
With new banners need focus on website visitors so that we remain top-of-mind for several days.
Experience shows that potential customers orient themselves first and often only when a 2nd or 3rd click an application places. With remarketing, we stay in focus with our customers.
So we need someone who has experience and understands what we are asking. We aslo need to see the experience back in your work experience. Automated bids are neglected.