We are a niche jewelry brand, Danyal Paraiba. We make high end jewelry out of a rare, expensive gemstone called Paraiba Tourmalines. We are currently distributed at retail outlets in Alaska and the Caribbean Islands. Our current target market are cruise ship passengers and we run year-round promotions on the ships. We would like to try something different this upcoming season in the Caribbean. We would like to harness the power of internet marketing and advertise our brand to clients who plan to go on cruises or are currently going on cruises in the islands. We are hoping that with a specific industry and geographic target audience, we will be able to create brand awareness and entice the potential client to walk into the stores that currently carry the brand and buy our products.
We are looking for a digital marketing expert who has experience and success running targeted campaigns online. We would require the expert to formulate and implement a marketing strategy to create brand awareness using the channels available that are most effective for our brand. The jewelry we sell is relevant to the target market since the color of the stone relates to the color of the Caribbean ocean and this is the main idea we would like to drill into the consumer. We have a specific list of locations with authorized re-sellers that we would like to target and a specific list of cruise lines that sell our brand onboard.
The ideal candidate should possess the relevant skills and experience to:
Strategize and manage digital campaigns
Create suitable and relevant content for the campaigns
Suggest a monthly budget for effective advertising campaigns
Provide analytics and feedback of results
Just to make it clear, we are looking for consumers to physically walk into stores and buy our product and we are not looking for traffic into our website (that could be a by-product of the campaign). For example, we are looking for ladies of a certain age and certain net worth visiting Grand Cayman or Cozumel on holiday to be exposed to our brand and we need to create the desire in them to buy the product. We are looking for a marketing expert to hire for the long term if the results we see are good.