In Progress

Targeted Digital Marketing

We are a niche jewelry brand, Danyal Paraiba. We make high end jewelry out of a rare, expensive gemstone called Paraiba Tourmalines. We are currently distributed at retail outlets in Alaska and the Caribbean Islands. Our current target market are cruise ship passengers and we run year-round promotions on the ships. We would like to try something different this upcoming season in the Caribbean. We would like to harness the power of internet marketing and advertise our brand to clients who plan to go on cruises or are currently going on cruises in the islands. We are hoping that with a specific industry and geographic target audience, we will be able to create brand awareness and entice the potential client to walk into the stores that currently carry the brand and buy our products.

We are looking for a digital marketing expert who has experience and success running targeted campaigns online. We would require the expert to formulate and implement a marketing strategy to create brand awareness using the channels available that are most effective for our brand. The jewelry we sell is relevant to the target market since the color of the stone relates to the color of the Caribbean ocean and this is the main idea we would like to drill into the consumer. We have a specific list of locations with authorized re-sellers that we would like to target and a specific list of cruise lines that sell our brand onboard.

The ideal candidate should possess the relevant skills and experience to:

Strategize and manage digital campaigns

Create suitable and relevant content for the campaigns

Suggest a monthly budget for effective advertising campaigns

Provide analytics and feedback of results

Just to make it clear, we are looking for consumers to physically walk into stores and buy our product and we are not looking for traffic into our website (that could be a by-product of the campaign). For example, we are looking for ladies of a certain age and certain net worth visiting Grand Cayman or Cozumel on holiday to be exposed to our brand and we need to create the desire in them to buy the product. We are looking for a marketing expert to hire for the long term if the results we see are good.

Skills: Internet Marketing, Marketing, Advertising, Sales, Social Media Marketing

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About the Employer:
( 0 reviews ) Los Angeles, Hong Kong

Project ID: #20606105

Awarded to:

RomanRushey

Hi there! Running 8 Google and Facebook Ads accounts with a total of $14K/week budget I’m an expert (Mars, Nike Sports, P&G, number of digital projects) in digital marketing tools including brick'n'mortar stores market More

$25 USD / hour
(32 Reviews)
6.1

34 freelancers are bidding on average $31/hour for this job

SeoQueen786

Hello SIr .. Can we discuss the project in more detail . Please message me . I'm Professional Digital Marketer with over 9 years industry experience, SEO Specialist, White Hat SEO techniques,PPC,SMM,SEM, Web Traffic, More

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mahipal7

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7.8
feras369

Hello, I am interested in your digital marketing project for your jewellery brand and here is why I am the one you are searching for: • I am a Digital Marketing consultant, certified by all the industry leaders. • I More

$50 USD / hour
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7.4
SeoExpertAlisha

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GetSEOfreelancer

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6.9
puja4000

Hi, I can take revenues of Danyal Paraiba to the next level, I will increase footfalls in Grand Cayman through my proven social media track records. As you know that social media promotion is the best way to create More

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MrSEOExperts

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digitally2017

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Technolinks

I am highly motivated internet marketing professional offering several years of experience in advertising on a multitude of digital platforms and social media networks. Creativity, the ability to generate new ideas w More

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nishantjain21

Hi, I have seen and read your job description for the need of a digital marketing expert for niche jewelry brand, Danyal Paraiba. .I can help you out in your task by brand promotion,targeting teenage,Promote your cen More

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5.4
archnasahi

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SEOLeadership

Hello Sir, I have read carefully your project Description & What are the digital marketing strategies you need to grow your business? I can provide live consultancy, guidance and help for any digital marketing issue y More

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futivetechnet

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sprakriti

Hi, I can formulate and implement a marketing strategy to create brand awareness using the channels available that are most effective for your brand. I am happy to organize and manage internal and external resources t More

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4.3
nitinbhatnagar12

Hello Sir/Madam, Thanks for the job posting. I've read out your whole job description carefully and I found myself perfectly fit for that job. I will complete this job throughout the below procedure: (A) Complete More

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2.5
ZeqonsManagement

Hi there! This is Vivek from Zeqons Digital here. Your post caught my eye and I’d really be interested in bringing this idea of yours to life. Along with that, I can assure you that our rates are more than reasonable i More

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digitaleguru

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JHHOP

Hi, Tourmaline is very nice. I currently operate digital media publishing to a set of very specific, geo-targeted niche audiences (I can show you if you are interested). A few concepts for free: - Email list build More

$50 USD / hour
(1 Review)
0.4
Krysspolicarpio

Hi there! Good Day! I have read your brief and I am at awe of your brand! I really am a fan of brands who do not sacrifice quality just to earn more and companies who pay so much attention to its target market, more th More

$28 USD / hour
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0.0
saidursahid

Hello, Let's get to the point. Thanks for the job invite. It’s a pleasure to meet you. According to your description. I'm a pro digital marketing expert. I have a professional digital marketing and facebook ads masteri More

$28 USD / hour
(1 Review)
0.0