Experienced Business Development and Digital Marketing Manager. Former Managing Editor of GRVTY Media (Vulcan Post, Millenials of Manila, Manila Insider.) Skilled in Sales, Communication, Editing, Publications, and Social Media Management. Strong business development professional with a Bachelor of Arts - BA focused in Journalism from the University of Santo Tomas.
▪ Plan and execute all digital and marketing, including marketing database, email, social media and influencers, and display advertising campaigns.
▪ Design, build and maintain social media presence.
▪ Measure and perform all digital and marketing campaigns, and asses against goals (ROI and KPI’s)
▪ Identified trends and insights, and optimize spend and performance based on the insights.
▪ Brainstorm new and creative growth strategies.
▪ Plan, execute and measure experiments and conversion test.
▪ Collaborate with internal teams to create landing pages and optimize user experience
▪ Utilize strong analytical ability to evaluate end-to-end users experience across multiple channels and user touch points.
▪ Instrument conversion points and optimizes user funnels.
▪ Collaborate with agencies and other vendor partners.
▪ Propose, execute marketing strategy for our partners.
▪ Evaluated emerging technologies. Provide through leadership and perspective for adoption where appropriate
Nicole is a fast-learner, organized, collaborative and a dedicated worker with an entrepreneurial mindset.
Let's work together!