Sockefella will start as an online store that sells men's socks. The target customer for now is a male (18 - 60s) who works in a corporate environment (e.g. consultant, lawyer, accountant, tech, etc.). There is not many ways men can express themselves through fashion, but fun socks is one way men can showcase their personalities. We plan on carrying socks for different lifestyle / personalities, but expressed in interesting ways.
Eventually, we may expand to female socks, kids socks, etc.
Sockefella the Character / Logo
Richy D. Sockefella will be the main character / mascot for the logo.
Our idea is to eventually feature Richy in a potential comic series (we want to start generating some revenue before making this investment), where he takes on various personas and goes on adventures. As the default logo, he should appear as a regular corporate / white-collar worker, or just a plain sock. However, there needs to be a way to identify him (perhaps a tattoo or accessory that allows people to know it's still Richy when he takes on various personas).
For the website-wide logo, we're thinking to have Richy laying on the word Sockefella similar to Mickey's iconic lay-down (image attached). We also want to give Richy different outfits/personas depending on the types of socks we carry.
We have some of the following categories for the socks we hope to carry. Ideally, we'd like illustrations of Richy in various outfits based on the personas and feature him as a banner on each page for these categories. Examples of what we were thinking are below:
Character Persona Sock Category Category Description
TBD (wears a beanie, has a man-bun or a beard) That's Too Mainstream I drink coffee brewed in a scientific apparatus and knew this band before they were cool.
Chuck Norris BAMF Do you know who you're dealing with? I kick names and take...
Bill Lumbergh Makin' It Rain Um yeah, I'm gonna need you to come in on Saturday. That'd be great.
Sheldon Cooper Talk Nerdy to Me Given enough startup capital and an adequate research facility, I could be batman.
Anton Ego (Ratatouille) Food4Thought I don't like food - I love it! And if I don't love it, I don't swallow.
Ron Swanson (Parks & Rec) I'll Make a Man Out of You Fishing relaxes me. It’s like yoga, except I still get to kill something.
Dr. Dolittle Wild Things I'm a pet whisperer. Ok, I just really like dogs. And cats. And turtles. And did I mention meerkats?
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