sun and water

Cancelled Posted 1 year ago Paid on delivery
Cancelled Paid on delivery

Logo Design - Canteen, Belfast

A well-written logo design brief is what puts designers on the right track towards designing the perfect logo for your business. Before you start your brief, it’s important to understand the key components of a creative brief, as well as some useful design language to help you describe what you want. By the end of this guide you will be capable of writing logo briefs that empower designers to create the perfect mark for your company.

What is a logo design brief?

A logo design brief is a document that provides a designer all of the information needed to create a logo for you. It commonly outlines fundamental information about the business, the desired design style, the project timing and the budget. Any miscommunication on these points could lead to a disconnect between you and the designer (and a logo that’s off-mark), so let’s make sure you are prepared to write each step!

1. Provide information about your business

While it’s easy (and fun) to jump into the visual aspects of a logo design brief, it’s always better to start with the why. In this case, background information on you and your business. After all, graphic designers are more than just computer operators: they understand people, products, industries and how to choose compatible aesthetics for these aspects.

Describe your product, target audience and industry

Good designers know which design techniques work well for different types of products, audiences and industries, so this is a good place to go into detail. Think about sharing your product materials, manufacturing process, customer lifestyles or other industry competitors you have.

Describe your brand values

Different brand values also translate to different design styles. When explaining your brand values it might help to think of different value spectrums, such as modern vs vintage, fun vs sophisticated or young vs mature. Designers can render these values visually with design elements. Notice the stark difference between a fun logo and a sophisticated logo:

Provide your company name

While this one seems obvious, it’s often overlooked. Make sure you specify exactly how it should be presented: what case do you want the letters in? Are there spaces between words? Does it matter if everything appears on one line or multiple lines?

Provide your company slogan (if needed)

In some cases, slogans are embedded into a design and can’t be removed from a logo. Think long and hard about whether you want one in your logo. Or, if you want something more flexible, you can make sure to let your designer know you need it to be removable.

2. Communicate your desired logo style

Express what logo type you need

Wordmark? Emblem? Abstract mark? Specifying your desired logo format will save you and your designer(s) a lot of time during the design process. If you’re not totally sure on the format, feel free to suggest a couple formats that you think might work. Your designer(s) might be able to show you a couple different options.

Design style

In addition to logo type, you can mention style as well. Some examples of logo design styles are vintage, flat or minimal.

Colors

Good designers will know exactly which colors are right for your company. With that said, color suggestions are welcome in a brief. Your suggestions can be as general as “blue and black”, or for a more specific suggestion you can include images containing examples of specific color values your are seeking.

Inspiration (e.g. mood board)

A mood board can be a place for many things. Here you can include photos featuring nuanced color palettes, photos of logo applications you have in mind (beer coasters, wooden signs), photos featuring elements of other logos you like, or even a pre-existing logo your business might have that you want to evolve.

Logo Design

Project ID: #33604536

About the project

4 proposals Remote project Active 1 year ago

4 freelancers are bidding on average ₹21875 for this job

amazingarts06

Hello there..!"Logo Design - Canteen, Belfast" sun and water" I am ready to start right now. I read your project" Job description i will do that, I am Professional Graphic designer, high quality work, creative package More

₹25000 INR in 1 day
(130 Reviews)
5.4
PixelMart

Hi, We can design a professional logo for your business using the very latest software, design techniques and style trends. We aim to deliver only to the best standards possible, to insure high quality! Portfolio Li More

₹12500 INR in 1 day
(9 Reviews)
2.9
Jitender607

Hlo, I am interesting to making logo design for you. I am a professional logo designer. I created many types of logo and cards for every field. I have a great experience. I try to work hard and make the delivery fast. More

₹25000 INR in 4 days
(0 Reviews)
0.0
ramacdelhi

I believe what's needed for being agood brand logo creator is good understanding of the brand and its vision. This will be my primary focus on the project to capture the vision of this brand. Being a owner of a star More

₹25000 INR in 7 days
(0 Reviews)
0.0