Assignment: “Source of Sustainable Competitive Advantage”

• Question-1: What are the sources of competitive advantage

for Nespresso? Is it sustainable? What should Nespresso do

to widen its distribution?


• Question-2: What did Steve Jobs eliminate / reduce / raise /

create to define Apple’s strategy? What strategy does ‘the

crazy ones (campaign)’ by Apple reflect?

Skills: Management, Marketing Strategy, Report Writing

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