International PR Project for Startup

The project consisted in integrating the PR strategy to the Go To Market strategy for the startup Neatsy Ai. This company recently launched a promising new mobile app that helps online sneaker buyers to find recommendations based on data from feet scanning.

The main objective was to inform general audiences from the American, European and Russian market about the new app and its uses. The company expected as much publications as possible in order to help increase downloads.


Journalist Database: Made a list of 100 contacts of American/European digital media. Handed in October

Writing of Press Release: Neatsy AI, Solving Online Shoe Mismatch with Your Phone

Assist in proofreading and style edits

Assist in Neatsy PR stunt for Reddit

Graphic material coordination with design team for press materials

Pitch individually journalists interested in retail, e-commerce, technology, 3D scanning and footwear

Monitor publications and add new contacts to data base

Editorial Sections: Tech, Innovation, Entrepreneur, Startups, Mobile Apps, 3D Printing/Scanning

Skills: Market Research, Copywriting, Press Releases, Public Relations, Database Development

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About the Employer:
( 0 reviews ) Moscow, Russian Federation

Project ID: #28382298

6 freelancers are bidding on average $375 for this job


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