Fiction Book Launch & Marketing Expert

€12-18 EUR / hour

In Progress

Posted 25 days ago

€12-18 EUR / hour

I am looking for an experienced book marketing and launch strategy consultant to work with me in developing a clear, structured, and realistic launch plan for an upcoming English-language novel. This is not a generic “social media marketing” project. I am specifically looking for someone with hands-on experience in launching books in English-language markets (North America, Canada and/or UK) who understands: how books actually gain traction how reviews (ARC strategy) work in practice how marketing funnels differ from traditional B2B or e-commerce what is realistically achievable for a debut author Project Goal The goal of this project is to produce a: Concrete, actionable book launch and marketing plan document with a working target of approximately: 1,000-2,000 copies sold within the first 12 months Scope of Work You will work with me in a collaborative, consulting-style format to design the plan. Key areas we will cover together: 1. Launch Strategy Pre-launch, launch, and post-launch phases Timeline and sequencing 2. Marketing Funnel Design Awareness - Interest - Conversion What realistically drives sales in this category 3. ARC & Review Strategy ARC reader acquisition Reviewer outreach (media, bloggers, influencers) Expected review conversion rates 4. PR & Media Outreach What works in US/CA/UK markets Role of press releases vs direct pitching 5. Paid Marketing (Meta, etc.) Realistic expectations Budget ranges High-level KPI benchmarks (CTR, conversion, CAC) 6. Author Platform Role of Instagram / social media What audience size is actually meaningful 7. Distribution Awareness Practical implications of Amazon / ebook / print What impacts sales vs what doesn’t Working Style Collaborative work with me (not independent execution) 2–4 Teams / video calls (strategy sessions) You bring structure, frameworks, and industry insight I bring context, constraints, and goals After discussions: You will produce a clear written strategy document Deliverable A well-structured launch and marketing plan document, including: timeline key actions priorities realistic expectations Nice to Have (Strong Plus) Experience with fiction (especially thriller / crime) Experience with debut authors Experience with ARC platforms (e.g. NetGalley) Understanding of BookTok / Bookstagram dynamics IMPORTANT – To Apply Please include: A brief description of book launches you have worked on What actually drove results in those cases Your approach to ARC and early reviews Any examples or case studies (if available) Budget & Next Steps Right now this project is for the planning phase only. But there is a strong possibility to continue into: execution support campaign management advisory role during launch

Social Media Marketing

Internet Marketing

Project ID: 40392349

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Active 18 days ago

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Awarded to:

@sunidhisehgal122

Hi, Thanks for sharing a clear brief — this aligns well with how I approach book launches. I specialize in performance-driven strategy, focusing on what actually drives book sales (not just traffic or social media activity). My approach is built around funnel clarity, early validation, and strong review/social proof before scaling. Experience & Approach Worked on conversion-focused campaigns (Meta & Google Ads) Focus on high-intent audiences, not broad awareness Practical ARC strategy (5–15% realistic review conversion) Mix of ARC platforms, direct outreach, and niche reviewers How We’ll Work 2–4 strategy calls (collaborative sessions) I bring structure, frameworks & benchmarks You bring context and goals Deliverable A clear, actionable launch plan including: Timeline (pre, launch, post) Marketing funnel ARC & review strategy Paid ads plan with realistic KPIs Priorities + expected outcomes (aligned with 1,000–2,000 sales goal) Key Point I focus on realistic, execution-ready strategy — no overpromising, only what works. Happy to discuss further and get started. Best regards, Sunidhi

€15 EUR in 40 days

0.0

(0 reviews)

0.0

6 freelancers are bidding on average €16 EUR/hour for this job

@tangramua

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Facebook Marketing, Marketing, Public Relations, Social Media Marketing, Marketing Strategy, Content Marketing, Book Marketing and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.

€22 EUR in 5 days

4.9

(11 reviews)

5.7

@nehanavlani7

Hi, I understand you’re looking for a book launch and marketing strategy consultant not just a marketer who can help you build a realistic, structured, and execution-ready plan for launching your debut novel in English-speaking markets. Here’s what I’ll do: • Build a structured, phase-based launch plan tailored to your 1,000–2,000 sales goal • Design a realistic marketing funnel showing how awareness translates into reviews and conversions • Map out ARC strategy including reviewer outreach, platforms, and expected conversion benchmarks • Define practical PR, paid ads, and author platform strategies based on what actually works in US/UK/Canada markets I work with strategy-first planning where the focus is not on generic marketing advice, but on what is actually achievable for debut authors in today’s publishing ecosystem. My approach emphasizes clarity, sequencing, and realistic benchmarks so you know exactly what to prioritize and what will (and won’t) move sales. Let’s chat and discuss this in more detail. Regards, Neha

€12 EUR in 40 days