the report should be 15 pages double-spaced and should contain original work and include proper citations of the work of others (at least five references recommended).
The recommended format is an abstract (or summary), an introduction, the main body of the paper containing your analysis of the situation, results and recommendations, and conclusion.
the paper is about strategies by reading and summarizing these articles:
- Putting the Balanced Scorecard to Work by Kaplan and Norton, HBR, September-October 1993.
- Marketing Myopia, by Levitt, HBR, July-August 2004.
- What is Strategy? by Porter, HBR, November-December 1996.
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