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I’m building a new FMCG snack brand based sweet and savory variants in one unit. I’m looking for a designer who understands **FMCG packaging clarity**, not just aesthetics. The priority is to make the concept instantly understandable on shelf within 2–3 seconds. The design direction is: • Clean, minimal, and structured (not cluttered) • Strong visual hierarchy • Premium but accessible (not luxury, not overly playful) • Controlled use of color (single base + accent system across SKUs) This is not a “make it look nice” project — the goal is **communication-first packaging that sells on shelf**. --- ### Scope: 1. **Logo refinement (not from scratch)** • I already have a base logo • Requirement is refinement, not redesign • Create a usable logo system (primary + secondary + icon) 2. **Packaging design (primary focus)** • Stand-up pouch format (snack category) • 1 SKU initially (pilot), scalable to multiple SKUs • Strong front-of-pack clarity • Clean layout with consistent structure across variants 3. **System thinking** • Create a repeatable design system for future SKUs • Define how colors, typography, and layout scale --- ### Deliverables: • Refined logo (AI, EPS, SVG, PNG) • 1 packaging design (front + back, print-ready) • Dieline artwork (AI + print-ready PDF) • Color palette (CMYK + HEX) • Typography guidelines • Basic usage guide (to maintain consistency) --- ### Important: I will provide: • Copy • Nutritional info • Barcode You are responsible for: • Layout • Visual hierarchy • Packaging clarity • Print-ready output --- ### What I’m looking for: • Proven FMCG / food / snack packaging experience • Ability to simplify complex ideas visually • Strong typography and layout skills --- ### To apply: Please share: 1. Relevant FMCG packaging work (real products, not just mockups) 2. Brief explanation of how you approach “on-shelf clarity” --- This project will start with one SKU. If the output is strong, this will extend to multiple SKUs.
Project ID: 40418320
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42 freelancers are bidding on average ₹107,036 INR for this job

As a seasoned graphic designer specialized in logo design, branding, and packaging, I bring years of industry experience to the table. My previous work with numerous FMCG brands makes me a perfect fit for this project. I have real, tangible product samples that have graced store shelves which can vouch for my aesthetic sense and eye for detail. This COVIDIEN surgical mask packaging project is one example where I relied on minimalism and cleanliness so as to convey critical product features within a brief glance. Understanding the value of **on-shelf clarity**, speedy consumer decision-making, and maintaining a cohesive design system across different SKUs, I approach every project by prioritizing communication through design. And my approach aligns perfectly with yours; I intend to refine your existing logo rather than radically redesigning it so that it stays familiar yet appears fresh and fits seamlessly into the overall brand theme. Besides just conceptualizing designs, I'm skilled at taking them to the finishing line - delivering print-ready final designs with immaculate layouts, maintaining visual hierarchy, and conveying messages impressively. In the world of FMCG, packaging often plays an instrumental role in product success. Being aware of this power, I take immense joy in creating impactful packaging designs that not only look good but sell well too.
₹142,500 INR in 20 days
8.9
8.9

Hello, I'm Asma, Web Developer and Graphic Designer with 10 years of experience working with clients and agencies from around the world. Creative problem solver with a passion for creating visually appealing and user-friendly digital solutions. I love building luxurious brands and designing captivating visual identities. I've worked with clients in lifestyle, property, fashion, hospitality, and luxury sectors. 24/7 Support & Faster Response . #WEBSITE DESIGNING / DEVELOPMENT #WORDPRESS/HTML/JS/CSS/PHP/LARAVEL/SHOPIFY #GRAPHIC DESIGNING #UX/UI #FIGMA #SQUARESPACE #SOCIAL MEDIA MARKETING #PHOTOSHOP/ILLUSTRATOR #GOOGLE ADS #JEWELERY DESIGNER #LOGO DESIGN #BANNER DESIGN #BUSINESS CARD #STATIONARY DESIGN #CD COVER #POWERPOINT PRESENTATION #BOOK COVER #LETTERHEAD DESIGN #3D LOGO #WORDPRESS #WEBSITE PAGE SPEED UP UPTO 95-99 #WEBSITE SEO #FIGMA TO WORDPRESS/HTML/JS/CSS/PHP/LARAVEL #PSD TO WORDPRESS/HTML/JS/CSS/PHP/LARAVEL ...... ETC :)
₹112,500 INR in 2 days
7.2
7.2

Hi there, I noticed your project and am confident I can help elevate your brand’s visual identity (Snack Brand Logo & Packaging). With 5 years of experience in crafting cohesive brand assets, I specialize in creating designs that strengthen brand recognition and appeal. Proposal: Delivery: 3days | Price: ₹77777.00 Scope: 3+ refreshed concepts + revisions, final files in AI, PNG, SVG, JPG, PDF, PNG (Also in different formats based on client request.) I will provide an exclusive and polished design tailored to your existing brand style, ensuring consistency across all materials. Initial drafts can be shared for feedback. Kindly check my portfolio at https://www.freelancer.com/u/taslimaakter3601 “Refreshing your brand, redefining its impact.”
₹77,777 INR in 3 days
6.7
6.7

Hello, Your approach to packaging is exactly the right one: shelf communication first, aesthetics second. In FMCG, clarity within the first 2–3 seconds is what drives product recognition and conversion, especially in crowded snack categories. I’d love to help refine the logo and build a scalable packaging system that feels premium, structured, and immediately understandable on shelf. ✔ What I can deliver Logo refinement + flexible logo system Clean front/back pouch packaging Strong visual hierarchy for fast product understanding Repeatable SKU system for future expansion Print-ready dielines and organized source files ✔ My packaging approach I focus heavily on: Readability at distance Clear product segmentation Controlled typography and spacing Color systems that scale without visual clutter Strong shelf blocking and consistency across variants The goal is always to make the product instantly recognizable while keeping the design modern and commercially effective. ✔ Deliverables AI / EPS / SVG / PNG logo files Print-ready packaging artwork Typography and color guidelines Editable organized files for future SKUs I’d be happy to collaborate long term as the brand grows. You can review relevant branding and packaging work in my profile. Best regards, Gaby
₹99,870 INR in 10 days
4.8
4.8

With a rich background in graphic design and a specialization in **FMCG packaging**, I'm confident that my talents align perfectly with your project needs. My approach centers on **communication-first design**, making it ideal for capturing consumers' attention within seconds. I understand the importance of creating a clean, minimal, and structured aesthetic that stands out on shelves, while still being premium and accessible, exactly as you've outlined. I'm highly skilled in logo refinement, translating your existing base into an even more impactful and identifiable visual system imbued with clear primary and secondary uses. With stand-up pouches as your snack packaging format, I'll ensure pixel-perfect clarity with unique but scalable structures across variants. Moreover, my abilities extend beyond just designing one-off packaging; I will create a **repeatable design system** that defines how colors, typography, and layout can be easily scaled as the brand broadens its SKU range. My portfolio features impressive FMCG work with actual products brought to market, so you can rest easy knowing I appreciate the nuance between mockups and real-life success. My approach to "on-shelf clarity" revolves around simplifying complex ideas intelligently using strong typography and layout skills for maximum visual hierarchy and impact. Let's discuss further how I can provide a comprehensive package for your brand including dieline artwork, color palette, typography guidelines
₹102,000 INR in 2 days
4.1
4.1

Limit Conversation Unlimited works To achieve highly professional skills which would give me the ability to work under extreme challenging environment. a perfect blending of creativity with technological gives me motivation and confidence to gain web and visualize jobs. Please give me chance I'll finish your job. Do as you wish, or else you will pay me.
₹112,500 INR in 7 days
3.5
3.5

Hello, I understand you need FMCG snack packaging focused on instant on-shelf clarity with a clean, structured, and scalable system. I’ve worked on food/snack packaging where the goal was quick comprehension and strong visual hierarchy. My approach is communication-first—clear product cues, disciplined typography, and a consistent grid so each SKU is recognizable within seconds while still feeling premium. I can refine your existing logo into a usable system and design the first pouch with a repeatable structure for future variants. I’ll share an initial draft within a few hours for your review, along with suggestions to improve clarity and shelf impact. You can view my portfolio and client feedback here:- [https://www.freelancer.in/u/rajeshk721](https://www.freelancer.in/u/rajeshk721) Regards, Rajesh
₹75,000 INR in 1 day
3.2
3.2

Hello, I understand this is not about decoration but it’s about instant communication on the shelf. I focus on packaging that is clear, structured, and scalable so a customer understands the product within seconds. I have 6+ years of experience in graphic designing & clean, conversion-focused packaging and understand how to simplify complex product messaging visually. I’m confident I can create a system that not only looks good but also performs on the shelf. Let’s connect on chat. Thanks.
₹75,000 INR in 7 days
3.7
3.7

Hi, I’ve gone through your project description carefully, and I’m confident that I can handle this project efficiently. We are an expert team which have many years of experience on Graphic Design, Logo Design, Branding, Typography, Corporate Identity, Covers & Packaging, Packaging Design, Print Design Please come over chat and discuss your requirement in a detailed way. Regards
₹112,500 INR in 7 days
3.0
3.0

Hello, I can refine your existing logo and design a clean, communication-first packaging system that delivers strong on-shelf clarity within seconds. My approach focuses on simplifying visual hierarchy clear product identification, structured layout, and controlled use of color so each SKU is instantly recognizable. I design with real shelf conditions in mind: quick scanning, distance readability, and minimal clutter while maintaining a premium yet accessible feel. For packaging, I will create a repeatable system that scales across variants defining consistent zones for brand, product type, flavor cues, and key information. Typography and spacing will be carefully balanced to ensure clarity without sacrificing visual appeal. Deliverables will include refined logo system (primary, secondary, icon), one complete pouch design (front & back), dieline-ready artwork, and a structured design system covering colors, typography, and usage guidelines. I have experience working on food and FMCG packaging and understand how to translate product positioning into designs that actually sell on shelf, not just look good. I can share relevant packaging work and walk through my approach in more detail if needed. Looking forward to working with you. Thanks
₹75,000 INR in 7 days
3.0
3.0

Hi there, I specialize in snack brand logo and packaging design that is bold, memorable, and shelf-ready. I focus on creating a strong brand identity with eye-catching visuals, clear typography, and packaging layouts that instantly communicate flavor, energy, and product appeal. From logo concept to packaging presentation, I ensure the design feels cohesive, market-friendly, and practical for print, retail display, and digital promotion. Let’s create a snack brand identity and packaging that stands out, attracts attention, and leaves a lasting impression. Best regards, Waleed Saleem
₹750,000 INR in 2 days
2.5
2.5

Your focus on clarity-driven FMCG packaging that communicates instantly on-shelf aligns perfectly with my approach. I’ll refine your existing logo into a cohesive system—primary, secondary, and icon—ensuring consistency across all applications. For the stand-up pouch, I’ll create a clean, minimal layout with a structured hierarchy that highlights key information fast, using a controlled color palette to reinforce brand recognition and accessibility. My design will prioritize communication first, boosting shelf appeal and consumer understanding within seconds. With extensive experience delivering packaging for snack brands beyond Freelancer, I’ve consistently helped clients increase shelf impact and sales. I’m known for meticulous attention to detail and delivering print-ready files on time. Could you share the current logo files so I can evaluate the starting point? Regards, Kwazi
₹94,500 INR in 7 days
2.2
2.2

Hello, I understand this is not about decoration but about shelf communication—your snack packaging needs to be instantly readable in 2–3 seconds, with a clear hierarchy that separates sweet vs savory variants without visual confusion. My approach would start with building a structured packaging system first (grid, typography scale, and SKU color logic), then translating that into a clean FMCG layout where the product name, variant cue, and core benefit are immediately visible at shelf distance. The goal is controlled simplicity—no clutter, just strong hierarchy and repeatable consistency across future SKUs. I’ve worked on food and FMCG packaging systems where scalability and print clarity mattered more than ornamentation, especially for multi-variant product lines. You can check my portfolio: https://www.freelancer.pk/u/acem20 I take great pride in my work, and if you award me the project, I will get started right away. Thank you. Yours sincerely, Ace Management
₹75,000 INR in 5 days
0.3
0.3

Hi, I am available to take this on and get your FMCG packaging and logo system working perfectly. The main issue with FMCG design is usually ensuring the visual hierarchy and SKU variation don't get cluttered on the stand-up pouch format. Are you planning to use the single base and accent system across all future variants and do you want the nutritional info structured in a clean table or plain text format on the back? I recently completed a similar packaging project for a food brand that needed to communicate two variants within one unit, and our delivery teams built a clean, minimal, and scalable design system that made the product stand out on the shelf within 2–3 seconds and corrected their dieline layout to ensure print-ready accuracy. My approach stopped their design from being cluttered and made the brand identity highly accessible for the consumer. I am eager to discuss the project further. Reach out to initiate a conversation! Best regards, Zain
₹75,000 INR in 7 days
0.0
0.0

I can create a distinctive logo and packaging system for your new FMCG snack brand that clearly unites both sweet and savory variants under one strong visual identity. The goal will be shelf impact, clear flavor navigation, and a look that feels modern, appetizing, and scalable as you grow. I’ve worked on snack and FMCG brands where the challenge was to differentiate multiple flavor profiles while keeping everything consistent and recognizable as one family. This includes logo development, packaging architecture, and print-ready files aligned with retail and production requirements. My approach would start with a quick strategy alignment (positioning, target audience, and competitors), then logo concepts, followed by a packaging system that cleanly separates sweet vs. savory while keeping the master brand strong. I would love to chat more about your project! Regards
₹112,500 INR in 7 days
0.0
0.0

My team is a perfect fit for your project. We specialize in FMCG packaging that prioritizes clear communication over mere aesthetics. With extensive experience in snack packaging, we focus on clean, structured designs that convey product benefits within seconds on shelf. Our approach ensures strong visual hierarchy and cohesive color systems, making your brand instantly recognizable and scalable for multiple SKUs. We refine logos meticulously to support brand consistency without overhauling your identity. Our deliverables are print-ready and crafted for real-world shelf impact, not just concepts. I would love to chat more about your project! Regards, Logan Quarrie
₹112,500 INR in 30 days
0.0
0.0

I am professional in this work as I have 6 years+ experience and I am learning and teaching since when I was 12 years old.
₹75,000 INR in 10 days
0.0
0.0

⚡️ONLY PAY IF YOU’RE IMPRESSED⚡️ Hi, I’m Aaron Roberts. I specialize in FMCG snack packaging focused on clear, communication-first design that sells instantly on shelf. Understanding: - Clean, minimal, structured design - Strong visual hierarchy with premium yet accessible tone - Systematic approach for scalable SKUs My skills: - FMCG packaging refinement, not redesign - Expert in typography, layout, and print-ready outputs - Creating cohesive logo systems Deliverables: - Refined logo system (AI, EPS, SVG, PNG) - Packaging design (front/back, dieline, print-ready) - Consistent color palette, typography, and usage guide I ensure clarity within 2–3 seconds to capture consumers effectively. Let’s make your snack brand standout and communicate instantly. Happy to share relevant FMCG packaging samples on request.
₹112,500 INR in 30 days
0.0
0.0

Greetings, I'm a Senior Web Designer and Developer. I can design premium FMCG packaging for your snack brand that communicates clearly on shelf within seconds with a clean, minimal, and structured design approach, strong visual hierarchy, and a scalable system across SKUs ensuring consistency and print-ready precision. Would you prefer to start with a single SKU pilot for validation, or design a base system that can immediately scale across multiple variants? Let’s have a quick chat to clarify a few details about the task. Ping me when you're available
₹75,000 INR in 7 days
0.0
0.0

I’m a packaging designer with hands-on FMCG experience, focused on creating communication-first designs that perform on shelf. My approach prioritizes instant clarity through strong visual hierarchy, disciplined typography, and minimal yet impactful layouts. I’ve worked on snack and food packaging systems that scale across SKUs using structured color and layout frameworks. I understand print constraints, dielines, and real-world shelf behavior—not just aesthetics. With your existing logo, I’ll refine it into a functional system and build a clean, scalable packaging design that is easy to understand within seconds and drives purchase decisions.
₹75,000 INR in 7 days
0.0
0.0

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