A technical proposal, often called a "Statement of Work,” is a persuasive document. Its
objectives are to
1. Identify what work is to be done
2. Explain why this work needs to be done
3. Persuade the reader that the proposers (you) are qualified for the work, have a plausible
management plan and technical approach, and have the resources needed to complete the
task within the stated time and cost constraints.
What makes a good proposal? One attribute is appearance. A strong proposal has an
attractive, professional, inviting appearance. In addition, the information should easy to access.
A second attribute is substance. A strong proposal has a well-organized plan of attack. A strong
proposal also has technical details because technical depth is needed to sell your project.
Remember: A proposal is a persuasive document.