Australian Media Relations & PR Strategist

@kaindo2017

Hi, I am Simon, an experienced PR and content strategist with a strong track record in crafting media-ready narratives, press releases, and targeted outreach campaigns for startups and scale-ups. Please review my profile: https://www.freelancer.com/u/kaindo2017 I can support you across journalist outreach, press release development, and curated media list building, with a focus on the HR and future-of-work space. My approach combines strong storytelling with strategic positioning—ensuring each pitch aligns with what editors at outlets like AFR, SmartCompany, HRD, and StartupSmart are actively covering. Relevant experience: • Secured coverage for a SaaS startup by reframing a product launch into a future-of-work productivity narrative, resulting in pickup by business-focused publications • Positioned a scale-up founder as a thought leader, leading to contributed articles and interview opportunities through targeted outreach • Built segmented media lists and executed personalized pitching strategies to improve response and placement rates I focus on tight news angles, timing (including embargo strategy), and relationship-driven outreach to maximize coverage. I’m also comfortable collaborating iteratively—refining messaging, analyzing results, and improving each campaign cycle. Available for ongoing engagement with flexible turnaround.

@lucianas82

me gusta mucho escribir, tengo experiencia en eso, soy muy creativa y responsable. tengo conocimiento sobre el perfil mediático de australia

@andryshandrew

Hi there, I’ve worked across HR tech and future-of-work narratives, and I understand what editors at outlets like AFR, SmartCompany, and HRD are looking for: timely, data-backed stories with a clear business impact. My approach combines tight storytelling with targeted journalist outreach built on clean, relevant media lists. A few relevant placements I’ve secured: Secured coverage for a workforce analytics startup in a top-tier business outlet by reframing their product launch into a broader “return-to-office vs productivity” debate, supported by proprietary data. Landed a founder interview in a national publication by tying their hiring platform to emerging skills shortages and policy shifts. Placed contributed thought leadership in a startup-focused outlet by positioning the CEO as a voice on AI’s impact on hiring. How I’d approach your initial story: I’d start by sharpening a newsworthy angle—likely anchored in a timely HR or future-of-work trend (e.g., AI in hiring, skills gaps, workplace flexibility)—then build a concise, journalist-friendly pitch supported by data or a strong POV. From there, I’d target a focused list of reporters/editors with tailored outreach and line up interviews where there’s traction.

@tolae

I’m an experienced PR partner with a strong track record of securing coverage for early stage and scaling startups in the Australian business and HR space. Recent wins include: • Landing a workforce tech startup in a leading business publication by reframing their launch into a timely “future of hybrid work” story and pitching directly to targeted editors • Securing features for a SaaS founder in startup focused outlets using data led insights and tailored commentary • Building ongoing coverage for an HR platform through curated media lists and consistent journalist engagement I focus on sharp news angles, clean press releases, and precise outreach to the right reporters prioritizing relationships, timing, and relevance to maximize pickup. I’m also comfortable advising on broader comms strategy, from embargoes to narrative planning. I can start by shaping your initial story pitch and building a targeted media list for immediate outreach. Let’s build a strong, repeatable PR cadence.

@mariaguadalupe50

Hello! I’d love to help position stories in the Australian media, especially within the HR and future-of-work space. I have experience writing effective press releases, developing strong news angles, and building targeted media lists. My approach is simple: compelling content + personalized outreach to maximize coverage. I’ve supported startups in gaining media exposure by aligning their stories with industry trends and what journalists are looking for. I can also support strategy—from initial pitch to follow-ups and performance improvement. Available to start with a first story and grow into a long-term collaboration.