Read a case study and answer question

Read the Calyx Flowers case study

As you read, you should make note of the following:

1. What is the problem that Calyx is trying to solve? What caused that problem?

2. How would you segment the market?

3. Who is the target customer? What do they care about?

4. What is Calyx's value proposition? How is/should Calyx be positioned in the market?

5. Supposing you were in the role of John Gilbert, what course of action would you pursue?

Submit a brief summary of your answers to the above (along with any other thoughts you think might be relevant). One page Max

Skills: Business Analysis, Research Writing

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