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BUSINESS CONTEXT & STRATEGIC OBJECTIVES COMPANY operates a complex FoodService & Retail distribution model with: Direct salesforce (Sales Reps, KAMs, RSMs) High SKU complexity (fresh, frozen, ambient, imported) Variable pricing and customer-specific conditions (CPPA, Groups, Future Log, and small independents) Strong reliance on exclusive brands, relationships, service quality, and trust Increasing ambition to move from reactive selling → proactive, insightdriven selling CRM must enable: Customer sales insights Revenue growth Gross Profit protection Forecast reliability Sales productivity Marketing effectiveness Customer Lifetime Value maximization
Project ID: 40254463
13 proposals
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Active 9 days ago
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13 freelancers are bidding on average ₹5,384,615 INR for this job

Good to see this project, I will design and implement your CRM system tailored to the FoodService and Retail distribution model, covering customer sales insights, revenue tracking, gross profit protection, forecast reliability, and sales productivity dashboards. The system will handle your SKU complexity across fresh, frozen, ambient, and imported categories with customer-specific pricing (CPPA, Groups, Future Log). For a distribution business with field sales reps, KAMs, and RSMs, the CRM architecture needs to work offline on mobile devices during customer visits and sync when connectivity returns. I will build the mobile interface around this reality rather than assuming always-on internet, which is where most generic CRM implementations fail for field sales teams. Questions: 1) Are you building this as a custom solution, or do you prefer extending Salesforce with custom objects and automation? 2) How many active SKUs and customer accounts will the system manage at launch? 3) Do your sales reps currently use any mobile tools in the field that need to integrate with the new CRM? Looking forward to discussing further. Best regards, Kamran
₹5,000,000 INR in 14 days
5.2
5.2

With a focus on delivering scalable and efficient solutions, I am confident that my experience as a full-stack developer will be an invaluable asset to your company in building the best-in-class CRM system. In your project description, you noted the complexity of your business distribution model—direct salesforce, high SKU variety, variable pricing—all demanding unique features for an effective CRM. My portfolio showcases my ability to deliver adaptable and cutting-edge applications that address multifaceted business needs similar to yours. An important objective of your CRM system is to transform your sales approach from reactive to proactive and insights-driven. Understanding this, I will develop a CRM solution that helps your sales team understand customer preferences better and generate meaningful sales insights. Drawing on my marketing skills, I will also ensure the CRM facilitates targeted and effective marketing campaigns. Finally, your need for a reliable and scalable system is paramount- I assure you that the solutions I develop will not only maximize your Gross Profit while ensuring Forecast reliability but will also grow according to your evolving needs. My commitment to end-to-end development means I won't leave any stone unturned till we have implemented a CRM which maximizes Revenue growth and Customer Lifetime Value for your business!
₹5,000,000 INR in 120 days
5.8
5.8

Chennai, India
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Member since Nov 22, 2023
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