digital marketin specialist (SEO/SEM)

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for paid search engine marketing campaigns • Perform ongoing paid keyword discovery, expansion and optimization • Research and analyze competitor advertising links • Focus on improving SERPs for brand websites. • Implement SEO and paid advertising strategies for each brand. • Research and identify target keywords and implement them within content and paid advertising campaigns. • Content creation and optimization for websites, blogs, and other digital platforms as required. • Set up and manage PPC/CPC, remarketing, and social media advertising campaigns. • Monitor and report on KPI's, using Google Analytics, Adwords and social insight tools. • Generate monthly reports on SERPs and advertising engagement for each brand. • Pay-Per-Click o Monitorandanalyzecampaignstomeetrevenuegoals o Hands-onBidOptimization o AdCopy-WritingandTesting o DevelopingTestingPlans,ImplementingNewStrategiesandMeasuringtheResults • Plan, develop and implement our SEO strategy • Work towards organic search optimization and ROI maximization • Regularly perform thorough keywords research • Identify key SEO KPIs • Monitor redirects, click rate, bounce rate, and other KPIs • Prepare and present reports regularly • Identify our buyer personal to better target identified audiences • Identify problems and deficiency and implement solutions in a timely manner • Suggest improvements for process and productivity optimization • Work with web developers and marketing teams to properly implement SEO best practices • Stay up to date with the latest SEO and digital marketing latest trends and best practices • Digital Marketing Executive (SEO & SEM) Online Store in Riyadh looking for digital marketing specialist • Translating campaign goals into strategic SEM tactics and effectively executing those tactics against the company strategy Desired Candidate Profile • Great interpersonal and communication skills • Degree in relevant quantitative fields. • Ability to analyze data and provide evidence-based recommendations • 1+ years of experience as Search Engine Marketing Specialist or similar role • 1+ years of experience with planning and implementing a successful SEO strategy • Proven success in SEO • Experience with A/B testing and other testing metrics • 1+ years of hands-on experience managing pay-per-click accounts spending $10,000+/mo. • 1+ years of experience in an online high-volume e-commerce environment. • Experience with bid management tools, especially Google Adwords. • Experience with link building campaigns • Strong understanding of website analytics tools, including Google Analytics. • Detail oriented • Experience using Tag Manager and/or remarketing platforms is a plus • Experience with social media advertising is a plus. • Experience with SEO/SEM campaigns for e-commerce is a plus. • Working knowledge of HTML, CSS, and JavaScript development and constraints • BS/MS degree in Marketing or a quantitative, test-driven field • Proven SEO experience, including content creation, keyword research, and reporting. • Proven SEM experience managing ad campaigns across search engines, particularly Google. • Understanding of digital marketing and how SEO/SEM fits into larger marketing initiatives • Knowledge of technical aspects of SEO (HTML mark up, canonical URLs, etc) and the ability to implement as needed. • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing • Well-versed in performance marketing, conversion, and online customer acquisition