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Hi, I’m looking for a freelance partner or boutique agency to manage social media and paid campaigns for a frozen superfood brand (spirulina-based) sold in US retail, with a strong focus on Wegmans. Scope of work: Social media management (Instagram, TikTok, Facebook) Paid media (Meta Ads + TikTok Ads) Content creation (short-form video, UGC-style, posts, basic design) Key requirement: This role is focused on driving in-store purchases, not e-commerce. Experience with retail-driven marketing is essential. We’re specifically looking for someone with: Proven experience with CPG / food & beverage brands Experience driving traffic to physical retail locations Strong understanding of the US market and consumer behavior Hands-on experience with: Meta Ads (Facebook & Instagram) TikTok Ads Short-form video content (Reels / TikTok / UGC) Big advantage: experience working with or marketing products in chains like Wegmans, Whole Foods, Target, etc. Please include: Relevant case studies (especially retail / in-store campaigns) Examples of TikTok / social content you’ve created Any results/metrics (CPA, engagement, conversions, etc.) Your approach to driving in-store purchases (without direct online sales) Looking forward to hearing from you.
Project ID: 40402395
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Active 19 days ago
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23 freelancers are bidding on average $50 USD/hour for this job

Hello, With 12+ years of experience in the digital marketing field, we specialize in driving scalable growth for shopping-based businesses through high-performing Meta (Facebook & Instagram) advertising strategies. Our approach focuses on audience precision, performance optimization, and creative excellence to help your brand achieve measurable results. Our Activities- Campaign Setup Pixel & Event Configuration Audience Research Creative Strategy Remarketing A/B Testing Conversion Optimization Performance Reporting Why Choose Us- Data-Driven Approach Proven Expertise Scalable Performance Transparent Reporting Dedicated Support Let us help your shopping brand grow through powerful Meta ads that reach the right customers at the right time. Thanks
$50 USD in 30 days
8.7
8.7

Hi, I am an experienced social media and paid campaign manager, and I can manage your frozen superfood brand’s Instagram, TikTok, and Facebook presence along with Meta and TikTok ad campaigns focused specifically on driving in-store retail purchases. I will develop a performance-driven strategy, create UGC-style short-form content and ads, optimize targeting for US consumer behavior, and continuously monitor and improve campaign performance to increase retail footfall and product awareness in stores like Wegmans. Please send a message so we can go through the details, review objectives, and align on strategy and deliverables. Best regards.
$50 USD in 10 days
8.2
8.2

As a seasoned digital marketer with a decade of experience, I fully understand the crucial importance of driving in-store purchases for your frozen superfood brand. With this project focusing on US retail - especially Wegmans - my extensive background working with CPG and food & beverage brands will be incredibly valuable. Targeting specific demographics within large retail chains is precisely what I thrive in; consistently boosting foot traffic and driving sales. In terms of paid media, my proficiency with Meta Ads and TikTok Ads pave the way for strategizing effective and engaging content for your target audiences on numerous platforms. Moreover, my social media management skills across various channels including Instagram, TikTok, Facebook not only ensure a well-maintained online presence but also make use of all opportunities to market your product to suitable consumers. Lastly, while many marketers focus on e-commerce, my experience primarily lies in retail-driven marketing - perfectly aligned with the focus of your project. Additionally, being Google Ads Certified, SEO Certified, and Facebook Blueprint Certified Digital Marketing Associate vastly contribute to my data-driven approach and precise audience targeting capabilities. Together, we can chart out an innovative yet potent roadmap that drives not just pad views and likes but real-world purchases at Wegmans from our targeted market segments. Ready?
$50 USD in 40 days
7.6
7.6

With over a decade of experience in social media management and paid campaigns, I understand the importance of driving in-store purchases for your frozen superfood brand, particularly focusing on Wegmans. My background in high-complexity systems, such as scaling Telegram Mini Apps for over 1 million users, directly applies to the challenges of enhancing retail-driven marketing efforts for physical locations. One strategic insight for your project is to leverage TikTok Ads and short-form video content to create engaging and shareable content that resonates with your target audience. My past success in managing social media campaigns for CPG brands showcases my ability to drive traffic and conversions effectively. I encourage you to reach out to discuss how we can strategize and optimize your social media and paid campaigns to meet your in-store purchase goals for your spirulina-based brand sold in US retail outlets. Let's collaborate on a roadmap to elevate your brand's presence and drive results.
$50 USD in 15 days
5.3
5.3

Hi I will execute a data-driven paid social media strategy focused on high-conversion ad sets and precise audience targeting to maximize your ROI across all major platforms. Tejal
$50 USD in 40 days
4.9
4.9

Hello, I’m a performance-focused digital marketer with experience managing social-first campaigns for consumer brands, including CPG and food & beverage categories. I specialize in combining organic content and paid media to drive measurable real-world outcomes, including in-store retail sales and brand lift. For retail-driven brands like yours, I focus on building awareness-to-purchase systems that influence shopper behavior at the point of sale. This typically involves short-form video (TikTok, Reels), UGC-style creative, and Meta + TikTok ad campaigns structured around geo-targeting, interest layering, and retail-focused messaging rather than direct e-commerce conversion. I’ve worked on campaigns where success was measured through store lift proxies such as regional engagement spikes, coupon redemptions, and location-based traffic increases, aligning paid media with physical retail performance goals. My approach includes content strategy, hands-on creative direction for short-form video, paid campaign setup and optimization across Meta Ads Manager and TikTok Ads, and continuous performance refinement based on engagement and conversion signals relevant to retail impact. I’m comfortable working with US consumer audiences and adapting messaging for retail environments such as Whole Foods-style and regional grocery distribution. Warm regards, Rajat Pathania
$50 USD in 40 days
5.1
5.1

Greetings! You need social media and paid media management for a frozen superfood brand sold in US retail, with a focus on Wegmans. Instagram, TikTok, Facebook. Meta Ads and TikTok Ads. Short-form video, UGC-style content. Driving in-store purchases, not e-commerce. CPG and food and beverage experience required. I can help in doing that for you. Here is my approach to driving in-store purchases without selling online: Create content that highlights the product's unique benefits and shows it on store shelves. Use location-based targeting for Meta and TikTok ads to reach users within 5 to 10 miles of Wegmans stores. Run campaigns promoting "Find us at Wegmans" with store locator links. Partner with local micro-influencers in Wegmans regions to create UGC showing the product in their shopping carts. Use QR codes on in-store displays and social content to bridge online discovery to physical purchase. I can share case studies with CPA and engagement metrics, plus examples of TikTok and social content. Send me your brand guidelines and current ad accounts. Thanks, Revival
$50 USD in 40 days
5.6
5.6

As an experienced digital marketer, my comprehensive skill set and tech-driven solutions at Zayer Tech make me an ideal fit for your project. Not only do I have hands-on expertise with key platforms like Facebook, Instagram, and TikTok, but I also possess a deep understanding of driving traffic to physical retail locations - which is exactly what you're looking for. Additionally, having worked with several CPG brands previously, I understand the dynamics of retail-driven marketing to a great extent. To top it off, we have a successful track record of engaging big chains like Whole Foods - which should serve as a testament to my capability in navigating marketing strategies through the ups and downs of major retailers like Wegmans.
$50 USD in 40 days
4.8
4.8

Hi There, This is a strong brief, and I understand the nuance. Driving in-store purchases requires a different strategy than e-commerce, and that’s exactly where I can help. We are an all-inclusive digital marketing team with proven experience in food and beverage campaigns, including retail-focused promotions. I’ll build a strategy that connects awareness directly to store visits, especially for chains like Wegmans and similar retailers. My approach focuses on hyper-local targeting, store-level messaging, and content that creates urgency to “find it nearby.” Short-form videos and UGC-style creatives will highlight product benefits, real usage, and retail availability. ✔ Social media management across Instagram, TikTok, and Facebook ✔ Meta Ads + TikTok Ads setup, targeting, and optimisation ✔ High-converting short-form videos (Reels, TikTok, UGC) ✔ Geo-targeted campaigns to drive nearby store visits ✔ Weekly performance tracking (CTR, engagement, store intent signals) I’ll also optimise creatives and messaging continuously based on what drives foot traffic, not just clicks. My focus will be simple: turn local awareness into real retail demand and consistent off-the-shelf movement. Thanks DJ
$50 USD in 40 days
5.0
5.0

Designing Effective Strategies Aligning with the Goal As a versatile digital marketer, I have amassed considerable experience, specifically in social media marketing for Food & Beverage (F&B) brands. My proficiency in handling platforms like Instagram, Facebook, and TikTok is well-versed, let alone my adeptness in Meta and TikTok Ads creation. What sets me apart? My understanding of the US market, consumer behavior, and creating campaigns that resonate with them. This includes driving in-store traffic and engagement which aligns perfectly with your requirement to prioritize business from Wegmans. Proven Expertise in CPG Marketing: Results Speak My proficiency and capabilities range across various social media marketing techniques such as content curation, UGC creation, and designing brand-specific content. These tactics will contribute towards your brand's outreach and maintaining the tone necessary to drive in-store purchases specifically. Moreover, I have a proven track record of consistently generating impactfull results such as increased engagement, brand visibility and driving targeted conversions through optimized SEO strategies.
$50 USD in 23 days
0.0
0.0

Hello, Thank you for sharing your project. My name is Lyn, and I’d love to help strengthen your brand’s digital presence. As a Social Media Marketer with experience across various industries, I create content and strategies that help businesses attract the right audience and build engagement. Here’s how I can support your social media success: – Craft tailored, creative strategies aligned with your goals – Manage Facebook, Instagram, TikTok, LinkedIn, Pinterest, GMB, YouTube, and X with platform-specific content – Create high-quality multimedia content that captures attention – Design and run campaigns and promotions to boost visibility – Build influencer and community relationships – Monitor and respond to comments to maintain active engagement – Track performance with Facebook Insights and Google Analytics – Set clear goals to enhance brand awareness and engagement – Use tools like Canva, HubSpot, MailerLite, Thinkific, and GoHighLevel – Manage budgets with transparency and efficiency I’m happy to discuss your goals further and share work samples. Looking forward to collaborating! Best regards, Lyn
$50 USD in 40 days
0.0
0.0

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