Hi,
In my role at UCT Graduate School of Business I was responsible for Brand Management & Marketing Communications as well as Performance Marketing (Lead Generation / Promotional Campaigns). I managed a portfolio of several clients with unique segmentation attributes for the desired target audiences and ran succesful portfolio product campaigns that involved an integrated marketing approach using PAID (Digital: Google, Facebook, LinkedIn and ATL Advertising) as well as a STRATEGIC CONTENT STRATEGY that aimed at distributing consistent brand positioning messages and unique messaging for each of the product portfolios. I was responsible for managing the recruitment pipeline for all academic programmes and executive education courses ensuring that we were catching relevant leads at a cost effective price and converting them onto programmes or cross-selling onto other products/services.
I can provide consultation on how to generate leads for your business.
Kind regards,
Fehraad