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Project Description: Full WordPress website build for Arborman Tree Care including lead gen forms, HouseCall Pro API integration, 12 service area pages, schema markup, analytics dashboard, SEO optimization, and ongoing monthly [login to view URL] reoccurring support @ $300.00 a month Arborman Tree Care Website Project: Request for Proposal (RFP) 1. Project Overview & Business Goals We are looking for a web development partner to design and build a high-performance, conversion-optimized WordPress website for Arborman Tree Care, based in Eagle and Boise, Idaho, and serving the greater Treasure Valley area. The core objective of this project is to create a digital flagship that: Maximizes organic traffic through advanced SEO. Converts visitors into leads through strategic CTAs and form captures. Establishes brand authority and trust in our market. Ranks at the top of Google organic search, Google Maps, and Apple Maps. Provides an exceptional, fast, and accessible user experience on all devices. 2. Technical Specifications Platform: WordPress (using a fast, stable theme framework or custom build, not slow pre-made page builders). Hosting Requirements: Developer must recommend or provide high-speed, secure managed WordPress hosting. Performance (Core Web Vitals): The site must pass Google’s Core Web Vitals assessments. Target load time: <2 seconds. Minimum PageSpeed Score of 90+ (mobile and desktop). Responsive Design: Fully optimized, mobile-first design. Accessibility: Site must adhere to WCAG 2.1 Level AA accessibility standards. 3. Scope of Work A. Discovery, Strategy, & Content Conceptual Integration: Incorporate relevant visual themes and concepts from our previous website (user to provide content/assets). Competitor & Keyword Analysis: Conduct comprehensive analysis of top local competitors. We want to identify and capture the keywords and topics driving their traffic. These keywords must be integrated naturally into our content structure. Content Creation/Optimization: Write and optimize all site content for both users and search engines. Content must be relevant to our target audience and build brand awareness. Ensure proper use of headers (H1, H2, H3), meta descriptions, and optimized image alt-text. Service Area Optimization: Explicitly optimize for all 12 service locations: Boise, Meridian, Eagle, Garden City, Star, Kuna, Nampa, Caldwell, Middleton, Melba, Idaho City, and Emmett. B. Information Architecture (Site Structure) The site must have an optimized structure for crawling and indexing, including a complete XML sitemap submitted to Google Search Console. Key pages include: Homepage (Optimization/Lead Gen Focus) Services (Main Page) – plus individual sub-pages optimized for each scope of service we offer: Page A: e.g., Tree Trimming & Pruning (Optimized) Page B: e.g., Tree Removal (Optimized) Page C: e.g., Stump Grinding (Optimized) ...and any others provided by Arborman. About Us / Our Team Awards & Recognition (Illustrative gallery of images) Referral Program (Information on discounts/promotions for referrals) Blog / Learning Center (Optimized articles and pertinent tree-related resources) Contact Us C. Advanced Functional Requirements Lead Generation Form & CRM Integration (CRITICAL): A prominent custom form on the Homepage/Service Pages. Required Fields: Name, Phone Number, Email Address, Client’s Home Address, (and scope of work needed being the only field not mandatory for submission). CRM Integration: Implement an API connection to instantly push all submitted form data into HouseCall Pro as a new lead/job request. Strong Calls to Action (CTAs): Implement clear, brightly colored "Request a Free Estimate" and "Call Now" CTAs throughout the site, sticky on mobile. Google Reviews Integration: Implement a live, rotating testimonial widget showcasing actual Google Reviews. Social Media Accessibility: Integrate branded icons for all social media platforms that link directly to our profiles (Facebook, Instagram, LinkedIn, etc.). D. Media & AI Integration Branded Imagery: All visual assets, including photography of characters, equipment, or vehicles, must feature Arborman Tree Care branding and logos. If using stock photography, the branding must be convincingly composited. AI-Generated Video Integration: We want stylized, AI-assisted visual videos for each major scope of service (e.g., Tree Removal, Pruning). These videos must look professional, discuss the scope of service, and maintain perfect Arborman branding throughout with High Vis Green T-shirts. These must be hosted on high-performance platforms (e.g., Vimeo or YouTube) and embedded for speed. E. SEO Strategy: "Dominate the Maps" This website must posture itself as the market leader. Local SEO Focus: Optimize for proximity, relevance, and prominence. Schema Markup: Implement advanced structured data (JSON-LD) for LocalBusiness, TreeService, BlogPosting, and Reviews. Ensure location schema is defined for all service areas to boost rankings in Google Maps and Apple Maps. Link Building Strategy: Provide a post-launch strategy for acquiring backlinks from reputable, relevant local and industry sites to build site authority. F. Client Management & Monitoring Dashboard Upon completion, the site must be user-friendly for Arborman updates. Easy Content Updates: The client must have full dashboard access to insert pictures, edit text, and add blog posts via a simple interface. Drag-and-Drop Performance Monitoring: The standard WordPress dashboard must be customized to include integrated drag-and-drop charts and tables (e.g., using Google Site Kit or specialized analytics plugins) allowing Arborman to monitor: Site Traffic (Visits, Sources) Conversion Rate (Form Completions) Page Speed Metrics Local Keyword Rankings 4. Developer Requirements & Timeline Demonstrable experience in building fast, high-conversion commercial websites (specifically in home services). Strong portfolio showcasing API integration experience (specifically with HouseCall Pro is a plus). Proven track record in Local SEO (Maps optimization). Positive Suggestions to Increase Visibility in Your Markets Here are additional, crucial optimizations that will further enhance your web presence, lead quality, and customer satisfaction: Google Business Profile (GBP) Optimization: The website is only 50% of the equation for ranking in Google Maps. The other 50% is your Google Business Profile. The developer must optimize your GBP in tandem with the site launch, ensuring a 100% complete profile, proper categorization (Tree Service, Arborist), and geo-tagged images. Dedicated "Service Area" Landing Pages: Rather than just listing the 12 cities, create optimized landing pages for the top 5–7 most critical markets (e.g., Boise Tree Service, Nampa Tree Care, Meridian Arborist). This greatly improves hyper-local ranking. Click-to-Text Button (SMS CTA): Many mobile users prefer texting. Add a prominent "Text Us a Photo of Your Tree" button. This reduces friction and is often faster than a full form fill. Emergency Service Button (Red CTA): Tree care often involves emergency work. A bright red "24/7 Emergency Storm Service" button in the header is a major converter during high-stress moments. Live/AI Chatbot (Lead Qualifier): An automated chatbot can greet users, answer basic questions, and collect initial lead info (name/phone) before asking them to fill out the longer form. This captures higher volume, especially after hours. Plant Health Care (PHC) Focus: Many tree companies ignore plant health (diseases, pests). Dedicate a section of the site to this specialty. It’s high-margin work and differentiates you from "just a tree remover." Client Portal Link (If Applicable): If HouseCall Pro offers a customer portal for paying invoices/viewing estimates, include a prominent "Client Login" link in the footer/header. *Attached are our Logo's, Awards, Socials, and screenshots from our previous web build for visual reference. I will also provide links for our socials that we'd like to include the prominent ones: LinkedIn: [login to view URL] Youtube: [login to view URL]@ArbormanTreeCare FaceBook: [login to view URL] Twitter: [login to view URL] Instagram: [login to view URL] Birdeye: [login to view URL] Homeadvisor: [login to view URL] Angi: [login to view URL] Nextdoor: [login to view URL] Yelp: [login to view URL] DexKnows: [login to view URL] Superpages: [login to view URL] Google: [login to view URL] Arborman: [login to view URL] BBB: [login to view URL] Showmelocal: [login to view URL]
Project ID: 40399095
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Hi, I've carefully reviewed your project requirements and I'm confident I can deliver everything you need — from start to finish, as a single point of contact. Here's what I'll deliver: ✅ High-performance WordPress site (90+ PageSpeed, no slow page builders) ✅ HouseCall Pro API integration — every form fill goes directly into your CRM ✅ 12 optimized service area landing pages (Boise, Meridian, Nampa + more) ✅ Advanced schema markup — LocalBusiness, TreeService, Reviews ✅ Sticky CTAs, emergency button, click-to-text for maximum conversions ✅ Live Google Reviews widget + all social media integrations ✅ QR code landing page with discount form for mailers ✅ Analytics dashboard inside WordPress admin ✅ Ongoing monthly SEO, content updates & performance reporting Your goal of 20+ form fills per week is achievable with the right structure — I'll build the entire site around that conversion target. I have hands-on experience delivering similar projects for home service businesses and I won't leave any part incomplete. Looking forward to working with you.
$500 USD in 10 days
6.4
6.4
104 freelancers are bidding on average $404 USD for this job

Hi, I’ll build Arborman Tree Care’s WordPress site as a fast, conversion‑focused flagship with HouseCall Pro API integration, schema markup, and SEO‑optimized service area pages. I’ll deliver responsive layouts, WCAG‑compliant accessibility, and Core Web Vitals scores above 90. Lead gen forms, local SEO, and analytics dashboards will be seamlessly integrated. Would you prefer Elementor customization or a fully coded lightweight theme? Let's discuss in chat to proceed further.
$250 USD in 7 days
9.9
9.9

I have reviewed your requirements for the Arborman WordPress project and can certainly assist in optimizing your site's performance and search engine visibility. Given the specific need for SEO and analytics integration, I am ready to ensure your site is structured to rank well while providing accurate tracking data. With over 15 years of experience in web development, I specialize in WordPress, custom PHP, and onsite SEO. My background includes everything from fixing broken site structures to implementing schema and optimizing page speed, which will ensure your site is not only functional but also highly effective at capturing organic traffic. I can complete this project for $434.29 within a 1-day timeframe. Let’s discuss the specific goals for your site—please send me a message so we can get started.
$434.29 USD in 1 day
8.0
8.0

Hi, I will create a high-performance WordPress website for Arborman Tree Care, focusing on advanced SEO, lead generation forms, HouseCall Pro API integration, 12 service area pages, schema markup, analytics dashboard, and ongoing maintenance. Let's discuss further to ensure we meet all your requirements. Please start the chat so we can delve deeper into the project. Regards, Sai Bhaskar
$280 USD in 10 days
7.7
7.7

Hello, We are Kausar and Team, with over 7 years of experience in SEO, WordPress, Web Design, and Web Development. Having worked extensively with clients in the United States, we understand the specific needs of businesses in that region. We have carefully reviewed your project, "Full-stack WordPress Development for Arborman," and are excited to offer our expertise. With over 900 projects completed globally, including 400+ WordPress sites, we are confident in delivering a high-performance website tailored to Arborman's requirements. You can explore examples of our work in our portfolio. Clear and consistent communication is our priority throughout the project, and we look forward to discussing the details further. Best regards, Kausar and Team
$350 USD in 3 days
7.8
7.8

Hi, I’ll deliver Arborman Tree Care’s WordPress site as a high‑performance, SEO‑driven platform with HouseCall Pro API integration, schema markup, and optimized service area pages. The build will feature responsive design, WCAG accessibility, and Core Web Vitals scores above 90. Lead gen forms, reviews, and analytics dashboards will be seamlessly integrated. Would you prefer a lightweight custom theme or a framework‑based solution for scalability? Let's discuss in chat to proceed further.
$250 USD in 7 days
7.7
7.7

Greetings, I am a WordPress developer and SEO expert specializing in high-conversion home services websites. I'll build a fast, mobile-responsive WordPress site with 12 optimized service area pages, HouseCall Pro API integration for instant lead capture, advanced schema markup for Maps domination, Google Reviews widget, AI service videos, and a customizable analytics dashboard. I'll conduct competitor keyword analysis, optimize your Google Business Profile, and provide monthly SEO maintenance. Do you need the chatbot and SMS click-to-text features, and which five service areas should we prioritize for hyper-local landing pages? Better we do a quick chat to ensure few things about the task. Ping me when you're available.
$250 USD in 7 days
7.0
7.0

Hi there, We’ve built several high-conversion WordPress sites for home service businesses, optimizing them for both Google and local maps. We understand that a website is only part of the equation; Google Business Profile optimization is equally crucial for driving leads. With our dedicated in-house team of WordPress developers, designers, and SEO experts, we can deliver a fully optimized site that meets all your requirements. We also offer a 15-minute daily call to discuss ideas and suggestions, ensuring you get the most value from our expertise. Let’s schedule a quick introductory call to discuss your project in more detail and see if I’m the right fit for your needs. I’m eager to learn more about your exciting project. Best, Adil
$427.63 USD in 7 days
7.0
7.0

Hello, I am excited about the opportunity to develop a full WordPress website for Arborman Tree Care. With significant experience in building high-performance WordPress sites, I assure you that I can create a conversion-optimized platform that significantly enhances your online presence. My approach involves understanding your specific needs, optimizing for Core Web Vitals, and ensuring seamless CRM integration, particularly for lead generation through customized forms. One suggestion to elevate your site is incorporating dedicated landing pages for key service areas, which can boost local SEO effectively. Best regards,
$260 USD in 9 days
6.6
6.6

Hi there, I like how you have outlined your project description for Arborman Tree Care’s full WordPress website build with a clear focus on high performance, conversion optimization, and SEO excellence. You are seeking a professional who can design an efficient, fast-loading, and fully responsive WordPress site integrated with HouseCall Pro API, optimized for local SEO to dominate Google Maps and organic search, while also providing ongoing maintenance and client-friendly content management. This includes multiple service area pages, schema markup, CRM integration, AI video embedding, and an analytics dashboard. With over 8 years of experience building custom WordPress websites for home service businesses and extensive expertise in API integration and local SEO strategies, I am confident I can deliver a solution that exceeds your expectations. I focus on fast, scalable theme frameworks and ensure full WCAG 2.1 accessibility compliance, alongside creating compelling lead-generation forms with sticky CTAs and SMS integrations tailored to boost conversions. My approach integrates detailed competitor analysis and strategic content optimization aligned to your market goals. I would love to discuss your project further and explore how I can help you establish Arborman Tree Care as the definitive digital leader in your region. Looking forward to your reply and the opportunity to collaborate!
$525 USD in 30 days
6.2
6.2

Hi, let's create a high-performance WordPress website for Arborman Tree Care that maximizes organic traffic, converts visitors into leads, and establishes brand authority in the Treasure Valley area. You'll get a fully optimized site with lead gen forms, HouseCall Pro API integration, service area pages, SEO optimization, and ongoing maintenance for long-term success. I will personally ensure that your website not only meets but exceeds your business goals. From advanced SEO strategies to seamless CRM integration, I will handle every aspect of the project with expertise and dedication. You can count on me to keep you updated throughout the process and make the entire experience easy and stress-free for you. How can we best showcase Arborman Tree Care's brand authority and boost your online visibility in the local market? Let's chat further so I can give you a proper timeline and get things moving.
$250 USD in 2 days
6.2
6.2

Arborman Tree Care, your search ends here. I am Md Moffazzal, the seasoned Web Engineer you've been looking for to craft an exceptional website that beautifully aligns with your business goals. Using my decade-long experience, I will design and develop an elegant WordPress website for you while incorporating all the high-priority technical specifications you mentioned. SEO is more than a skill for me; it's a philosophy. I understand how powerful organic traffic can be in enhancing your business visibility and customer engagement. With that in mind, I will conduct a comprehensive competitor and keyword analysis, ensuring that your website captures essential keywords naturally within the content structure. When it comes to functionality, your needs are just as important. The lead generation form and CRM integration are crucial elements and rest assured, I have significant expertise with these. My proficiency will allow me to deliver a custom form on strategic pages like the homepage and service pages, which will be instantly connected to HouseCall Pro as new leads/job requests through an API. Further, my handcrafted calls-to-action (CTAs) will enhance user experience with elements such as "Request a Free Estimate" or "Call Now" implemented prominently throughout the site. In conclusion, partnering with me guarantees not just a well-designed WordPress website but also long-term quality commitment.
$250 USD in 3 days
5.7
5.7

As an experienced full-stack developer with a specialization in WordPress, I'm confident that I have the skills and knowledge required to bring your vision for Arborman Tree Care's digital flagship to life. With over 12 years of experience, I've gained an in-depth understanding of not just WordPress development, but also on optimizing websites for maximum organic traffic, user conversion, accessibility, and top-ranking on search engines - all key goals you've identified. Most crucially, I bring a sharp business sense to my work. This ensures that while your project meets its technical requirements, it achieves its overarching goals of increasing traffic, capturing leads, building brand authority and trust among others. My CRM expertise will be central in ensuring the seamless collection and managing of leads. By comprehensively analyzing your local competitors' strategies and identifying relevant keywords using my SEO skills to optimize your content, I'll ensure the site ranks top in targeted searches and drives organic traffic. So let's get started today!
$250 USD in 7 days
6.2
6.2

At Toriqul Global Solutions, we transform ideas into high-performing digital products. We are a professional web development agency led by Engineer Md. Toriqul Islam brings over a decade of expertise in designing and developing websites, applications, and custom digital solutions. What We Deliver: ✔ Stunning modern websites ✔ Powerful custom web applications ✔ Mobile apps for Android & iOS ✔ E-commerce platforms ✔ Business automation systems ✔ SEO-friendly and fast-loading websites Our Tech Stack: React, Node.js, Laravel, PHP, WordPress, Python, .NET, MySQL, MongoDB, React Native, Bootstrap, JavaScript, and more. Why Clients Trust Us: • Business-focused solutions • Clean UI/UX design • Secure & scalable systems • Reliable deadlines • Transparent communication • Excellent after-sales support We don’t just build websites, we build results. Let’s create something amazing together. Best Regards, Toriqul Global Solutions
$250 USD in 5 days
5.3
5.3

⭐⭐⭐⭐⭐ ✅Hi there, hope you are doing well! I have recently completed a full WordPress site for a local home services company integrating CRM APIs and advanced SEO strategies that boosted organic traffic and lead conversion with ease. From my experience, ensuring seamless API integration and optimizing site speed for Google Core Web Vitals are most critical to success. Approach: ⭕ Conduct thorough competitor and keyword analysis tailored to the Treasure Valley market. ⭕ Build a high-performance, custom WordPress site using a lightweight theme to guarantee load times under 2 seconds. ⭕ Develop and optimize 12 service area pages with advanced local SEO and schema markup. ⭕ Integrate HouseCall Pro API for instant lead capture and create conversion-focused lead generation forms. ⭕ Implement Google Analytics dashboard and customize with drag-and-drop charts for monitoring. ⭕ Add AI-assisted video content and branded imagery for engagement. ⭕ Optimize Google Business Profile alongside website launch for maximum Maps visibility. ❓ Could you please clarify if all content and media assets will be provided, or should content creation be fully handled? I am confident in delivering a fast, well-optimized, user-friendly WordPress site that dominates local search and maximizes lead generation for Arborman Tree Care. Looking forward to partnering on this project. Best regards, Nam
$550 USD in 5 days
5.3
5.3

Hello, I came across your project Full-stack WordPress Development for Arborman and I am very interested in working with you. I have reviewed your requirements and fully understand the scope and expectations. I specialize in SEO, WordPress, Google Analytics, Analytics, Digital Marketing, Web Development, Lead Generation, Content Creation, API Integration, Web Design and have successfully delivered similar projects before. I am committed to delivering high-quality work with reliability, clarity, and professionalism. I work transparently throughout the project so progress, deadlines, and expectations stay clear at every stage. I would be glad to discuss further details and am ready to start immediately. Looking forward to hearing from you. Regards, Anum
$250 USD in 3 days
5.5
5.5

Hello, I’ve reviewed your full RFP—this is not just a website, it’s a complete lead-generation and local SEO engine, and that’s exactly how I approach builds. I specialise in high-performance WordPress sites for home service businesses, combining speed, SEO, and conversion strategy into one system. My approach: 1. Performance & Build • Custom/lightweight WP build (no bloat) • Core Web Vitals optimized (90+ / <2s load) • Mobile-first, WCAG 2.1 compliant 2. SEO + Structure • Full keyword + competitor analysis • Service + city page architecture (Boise, Meridian, etc.) • Schema (LocalBusiness, TreeService, Reviews) • Internal linking + sitemap + indexing 3. Conversion System • High-converting CTAs (“Call Now”, “Free Estimate”) • Sticky mobile actions + SMS CTA • Trust elements (reviews, awards, authority signals) 4. CRM Integration • Full HouseCall Pro API integration (instant lead push) 5. Growth Add-ons • GBP optimization (Maps dominance) • AI chatbot + emergency CTA • Video integration (fast-hosted) 6. Dashboard • Custom analytics (traffic, leads, rankings, speed) Timeline: 4–6 weeks Ongoing: $300/month support (SEO + maintenance + growth) I build sites that rank locally and generate real jobs—not just look good. Portfolio: https://www.freelancer.com/u/mdkobirhossenbd Ready to start with strategy + architecture immediately. Best regards, Md. Kobir Hosen WordPress, Local SEO & Lead Generation Specialist
$350 USD in 1 day
5.2
5.2

Hi, I'm a Full-stack Developer with strong experience in WordPress, SEO, and API integration. I've successfully built high-performance websites for service-based businesses, implementing lead generation forms and optimizing for local search. I'm comfortable working in documented codebases and adhering to your design specifications. My approach: I will start with a thorough discovery phase, ensuring alignment with your business goals. During execution, I'll implement rigorous testing for performance and accessibility. For collaboration, we can utilize Slack with regular PR reviews to stay in sync. I can work within your timeline and deliver a fully optimized WordPress site with integrated analytics. Best, Dmytro
$445 USD in 29 days
4.3
4.3

Hi there, regarding your Arborman Tree Care website project, I notice that seamless integration of the HouseCall Pro API is critical. Many overlook the potential bottlenecks this can create in lead capture efficiency. I ensure a smooth API connection, allowing real-time lead data delivery. In a similar project, I successfully integrated such APIs, improving lead response times by 30%. I include 30 days of post-deployment bug-fixing to ensure everything runs flawlessly. A question: How are you currently managing schema markup for local SEO? Let's discuss how I can help elevate your online presence.
$550 USD in 7 days
4.2
4.2

As a seasoned web developer with over a decade of experience, I specialize in WordPress solutions that are reliable, scalable, and secure. I have an extensive skillset that includes designing and optimizing content for improved organic traffic, crafting strong and vibrant CTAs to boost lead capture, and integrating vital APIs such as the HouseCall Pro for seamless data management. A large part of my work emphasizes the importance of SEO strategy and performance optimization, making me well-equipped to ensure your site ranks highly on Google's search pages, maps, and Apple maps. One of my top priorities is maintaining an exceptional user experience on all devices. Not only am I accustomed to building mobile-first designs but I'm also committed to adhering to WCAG 2.1 Level AA accessibility standards. Additionally, being well-versed with digital analytics tools like Google Analytics, I can create an easy-to-use analytics dashboard which empowers you with insights about your website visitors and their behaviors.
$250 USD in 10 days
4.7
4.7

for a tree care site the whole game is getting quote requests in, so id build the lead gen forms to load fast on mobile since most emergency tree calls come from people standing in their yard. wordpress build with proper seo structure, google analytics hooked up, and contact forms routing to your inbox. ready in 5 days, can start today. want me to send a quick scope doc first?
$450 USD in 10 days
4.0
4.0

Boise, United States
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Member since Mar 20, 2019
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