A content writer is a professional who creates written material for various mediums such as websites, blogs, articles, social media posts, and more. They are responsible for researching, writing, and editing content that is engaging, informative, and relevant to a specific target audience. Content writers must have excellent writing skills, the ability to convey complex ideas in a clear and concise manner, and a deep understanding of search engine optimization (SEO) best practices. They must also be able to work well under tight deadlines and adapt their writing style to the specific tone and voice of a brand or organization.