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$15 USD / hour
Flag of KAZAKHSTAN
astana, kazakhstan
$15 USD / hour
It's currently 5:58 AM here
Joined March 10, 2022
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Andrew Z.

@Whtand

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$15 USD / hour
Flag of KAZAKHSTAN
astana, kazakhstan
$15 USD / hour
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Social Media Advertising Specialist

I am an advertising specialist in social networks, I have been doing this professionally for more than 4.5 years. During this time, I have turned off more than $ 2 million and attracted more than 20,000 clients to my partners throughout the CIS. I work with Facebook, Instagram, TikTok, Twitter and Telegram. I also have experience working with Google and Bing. I am a professional in my field, so I do and know how to do everything “turnkey” - from analyzing the audience and creating an office, to creating advertising funnels and analytics. I like to work in the long term, because I get to know the client and his business better, which improves the result from advertising. Now, due to the difficult situation in the world, I decided to enter the international market. I want a little trust in me and my skills, and in return I promise that I will do my best to make you a great result! A little bit about my skills: - Development of an advertising strategy - Media planning and preparation of tenders - Launching advertising campaigns - Working with analytics systems - Reporting - Optimization of advertising campaigns - Design and engineering of advertising creatives - Integration of services and building an advertising system - Compilation of chatbots and sales funnels - Conducting audience research Let's make great results!
Freelancer Internet Marketing Specialists Kazakhstan
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Portfolio

10747729
Client: Lamoda is a major brand represented not only by the Russian market, having both offline points of sale and an online store and application. Goal: To increase the number of active users of the application, as well as to organize a constant flow of sales through social networks. The client was asked to promote through Instagram, as this platform is most focused on the visual component, and also has a great advertising potential. Initially, the main task was technical setup — installing a pixel (a code that allows you to track actions) and creating a product feed (a catalog of goods in digital form). After completing and verifying the technical setup, we started the test part of the campaign and testing hypotheses. The most effective were: — Competitors' brands — Retargeting on those who visited the site or application — Dynamic retargeting (ads automatically show a creative that is interesting to the client or has been viewed by him) — Automatic audience search based on vis
0.5$ for mobile app installation and 1$ purchase price
Client: Lamoda is a major brand represented not only by the Russian market, having both offline points of sale and an online store and application. Goal: To increase the number of active users of the application, as well as to organize a constant flow of sales through social networks. The client was asked to promote through Instagram, as this platform is most focused on the visual component, and also has a great advertising potential. Initially, the main task was technical setup — installing a pixel (a code that allows you to track actions) and creating a product feed (a catalog of goods in digital form). After completing and verifying the technical setup, we started the test part of the campaign and testing hypotheses. The most effective were: — Competitors' brands — Retargeting on those who visited the site or application — Dynamic retargeting (ads automatically show a creative that is interesting to the client or has been viewed by him) — Automatic audience search based on vis
0.5$ for mobile app installation and 1$ purchase price
Client: Lamoda is a major brand represented not only by the Russian market, having both offline points of sale and an online store and application. Goal: To increase the number of active users of the application, as well as to organize a constant flow of sales through social networks. The client was asked to promote through Instagram, as this platform is most focused on the visual component, and also has a great advertising potential. Initially, the main task was technical setup — installing a pixel (a code that allows you to track actions) and creating a product feed (a catalog of goods in digital form). After completing and verifying the technical setup, we started the test part of the campaign and testing hypotheses. The most effective were: — Competitors' brands — Retargeting on those who visited the site or application — Dynamic retargeting (ads automatically show a creative that is interesting to the client or has been viewed by him) — Automatic audience search based on vis
0.5$ for mobile app installation and 1$ purchase price
10747722
Client: Akkor - international chain of hotels 4 and 5* The purpose of the RK: To increase involvement and activity in social networks. social networks (mainly on Facebook) Campaign duration: 3 months To increase Facebook activity, the "Engagement" goal is ideal, it allows you to attract new users who are more likely to be active with promoted posts. Posts are used directly from the community, so activity affects not only the number of likes, but also the ranking of this community in recommendations. I used: - Retargeting to those who visited the page – this allowed us to involve subscribers who have not been active for a long time. - Interests related to hotels and inns - Travel-related interests - Situational Interests. For example, additional interests were used to promote a hotel in Sochi and a ski resort: snowboarding, downhill skiing, ski pass, ski resort. So for each individual post, depending on the topic, relevant interests were selected. The client and I reached
Payback of advertising - ROAS turns out 1980 %
Client: Akkor - international chain of hotels 4 and 5* The purpose of the RK: To increase involvement and activity in social networks. social networks (mainly on Facebook) Campaign duration: 3 months To increase Facebook activity, the "Engagement" goal is ideal, it allows you to attract new users who are more likely to be active with promoted posts. Posts are used directly from the community, so activity affects not only the number of likes, but also the ranking of this community in recommendations. I used: - Retargeting to those who visited the page – this allowed us to involve subscribers who have not been active for a long time. - Interests related to hotels and inns - Travel-related interests - Situational Interests. For example, additional interests were used to promote a hotel in Sochi and a ski resort: snowboarding, downhill skiing, ski pass, ski resort. So for each individual post, depending on the topic, relevant interests were selected. The client and I reached
Payback of advertising - ROAS turns out 1980 %
10747714
Client: DeAgostini is a large e-commerce company specializing in the sale of magazines by subscription model. They work for different ages and genders, many different magazine topics. I promoted a magazine aimed at a female audience and mothers with children. The magazine was dedicated to the work "Moomin Troll" and included a collectible model. Goal: to attract customers to subscribe. Subscription = payment. KPI: Get maximum subscriptions at a price not higher than 3000 thousand rubles. 3000 rubles = 42$ The price of the lead allows such a cost, because on average, the client earns $ 357 In 3 months of work I have done for a client: Sold: 8,259,000 rubles or $118,000 The result: 4345 purchases from the IG and the World Bank at a price of 1,900 rubles or $ 27, which can be seen in the screenshots, but in local currency. Profit: 4345 purchases * $357 average check = $1,551,165 million
E-commerce for 4345 purchases or a profit of $ 1.5 million
Client: DeAgostini is a large e-commerce company specializing in the sale of magazines by subscription model. They work for different ages and genders, many different magazine topics. I promoted a magazine aimed at a female audience and mothers with children. The magazine was dedicated to the work "Moomin Troll" and included a collectible model. Goal: to attract customers to subscribe. Subscription = payment. KPI: Get maximum subscriptions at a price not higher than 3000 thousand rubles. 3000 rubles = 42$ The price of the lead allows such a cost, because on average, the client earns $ 357 In 3 months of work I have done for a client: Sold: 8,259,000 rubles or $118,000 The result: 4345 purchases from the IG and the World Bank at a price of 1,900 rubles or $ 27, which can be seen in the screenshots, but in local currency. Profit: 4345 purchases * $357 average check = $1,551,165 million
E-commerce for 4345 purchases or a profit of $ 1.5 million
Client: DeAgostini is a large e-commerce company specializing in the sale of magazines by subscription model. They work for different ages and genders, many different magazine topics. I promoted a magazine aimed at a female audience and mothers with children. The magazine was dedicated to the work "Moomin Troll" and included a collectible model. Goal: to attract customers to subscribe. Subscription = payment. KPI: Get maximum subscriptions at a price not higher than 3000 thousand rubles. 3000 rubles = 42$ The price of the lead allows such a cost, because on average, the client earns $ 357 In 3 months of work I have done for a client: Sold: 8,259,000 rubles or $118,000 The result: 4345 purchases from the IG and the World Bank at a price of 1,900 rubles or $ 27, which can be seen in the screenshots, but in local currency. Profit: 4345 purchases * $357 average check = $1,551,165 million
E-commerce for 4345 purchases or a profit of $ 1.5 million
10747647
I was a lead generation specialist Client: A large Russian bank SKB, with more than 150 branches in the country Goal: 1000 leads per credit card. The lead price is no more than 250 rub Difficulties: The credit card market is very little developed and the demand for goods is low. We had to develop an offer with very favorable conditions - an interest-free period, discounts in certain stores and free service As a result, we made a powerful result for the client: Spent: 262,000 rubles in 1.5 months Received applications: 2995 pieces with a plan of 2000 The price for the CPL - 87.5 rub with a plan of 250 rub Over-fulfillment of the plan by 58% In local currency, $ 1=70 rubles, therefore, the cost of the lead is in dollars 1,25$
Credit card applications $1.25
I was a lead generation specialist Client: A large Russian bank SKB, with more than 150 branches in the country Goal: 1000 leads per credit card. The lead price is no more than 250 rub Difficulties: The credit card market is very little developed and the demand for goods is low. We had to develop an offer with very favorable conditions - an interest-free period, discounts in certain stores and free service As a result, we made a powerful result for the client: Spent: 262,000 rubles in 1.5 months Received applications: 2995 pieces with a plan of 2000 The price for the CPL - 87.5 rub with a plan of 250 rub Over-fulfillment of the plan by 58% In local currency, $ 1=70 rubles, therefore, the cost of the lead is in dollars 1,25$
Credit card applications $1.25
I was a lead generation specialist Client: A large Russian bank SKB, with more than 150 branches in the country Goal: 1000 leads per credit card. The lead price is no more than 250 rub Difficulties: The credit card market is very little developed and the demand for goods is low. We had to develop an offer with very favorable conditions - an interest-free period, discounts in certain stores and free service As a result, we made a powerful result for the client: Spent: 262,000 rubles in 1.5 months Received applications: 2995 pieces with a plan of 2000 The price for the CPL - 87.5 rub with a plan of 250 rub Over-fulfillment of the plan by 58% In local currency, $ 1=70 rubles, therefore, the cost of the lead is in dollars 1,25$
Credit card applications $1.25
10747729
Client: Lamoda is a major brand represented not only by the Russian market, having both offline points of sale and an online store and application. Goal: To increase the number of active users of the application, as well as to organize a constant flow of sales through social networks. The client was asked to promote through Instagram, as this platform is most focused on the visual component, and also has a great advertising potential. Initially, the main task was technical setup — installing a pixel (a code that allows you to track actions) and creating a product feed (a catalog of goods in digital form). After completing and verifying the technical setup, we started the test part of the campaign and testing hypotheses. The most effective were: — Competitors' brands — Retargeting on those who visited the site or application — Dynamic retargeting (ads automatically show a creative that is interesting to the client or has been viewed by him) — Automatic audience search based on vis
0.5$ for mobile app installation and 1$ purchase price
Client: Lamoda is a major brand represented not only by the Russian market, having both offline points of sale and an online store and application. Goal: To increase the number of active users of the application, as well as to organize a constant flow of sales through social networks. The client was asked to promote through Instagram, as this platform is most focused on the visual component, and also has a great advertising potential. Initially, the main task was technical setup — installing a pixel (a code that allows you to track actions) and creating a product feed (a catalog of goods in digital form). After completing and verifying the technical setup, we started the test part of the campaign and testing hypotheses. The most effective were: — Competitors' brands — Retargeting on those who visited the site or application — Dynamic retargeting (ads automatically show a creative that is interesting to the client or has been viewed by him) — Automatic audience search based on vis
0.5$ for mobile app installation and 1$ purchase price
Client: Lamoda is a major brand represented not only by the Russian market, having both offline points of sale and an online store and application. Goal: To increase the number of active users of the application, as well as to organize a constant flow of sales through social networks. The client was asked to promote through Instagram, as this platform is most focused on the visual component, and also has a great advertising potential. Initially, the main task was technical setup — installing a pixel (a code that allows you to track actions) and creating a product feed (a catalog of goods in digital form). After completing and verifying the technical setup, we started the test part of the campaign and testing hypotheses. The most effective were: — Competitors' brands — Retargeting on those who visited the site or application — Dynamic retargeting (ads automatically show a creative that is interesting to the client or has been viewed by him) — Automatic audience search based on vis
0.5$ for mobile app installation and 1$ purchase price
10747722
Client: Akkor - international chain of hotels 4 and 5* The purpose of the RK: To increase involvement and activity in social networks. social networks (mainly on Facebook) Campaign duration: 3 months To increase Facebook activity, the "Engagement" goal is ideal, it allows you to attract new users who are more likely to be active with promoted posts. Posts are used directly from the community, so activity affects not only the number of likes, but also the ranking of this community in recommendations. I used: - Retargeting to those who visited the page – this allowed us to involve subscribers who have not been active for a long time. - Interests related to hotels and inns - Travel-related interests - Situational Interests. For example, additional interests were used to promote a hotel in Sochi and a ski resort: snowboarding, downhill skiing, ski pass, ski resort. So for each individual post, depending on the topic, relevant interests were selected. The client and I reached
Payback of advertising - ROAS turns out 1980 %
Client: Akkor - international chain of hotels 4 and 5* The purpose of the RK: To increase involvement and activity in social networks. social networks (mainly on Facebook) Campaign duration: 3 months To increase Facebook activity, the "Engagement" goal is ideal, it allows you to attract new users who are more likely to be active with promoted posts. Posts are used directly from the community, so activity affects not only the number of likes, but also the ranking of this community in recommendations. I used: - Retargeting to those who visited the page – this allowed us to involve subscribers who have not been active for a long time. - Interests related to hotels and inns - Travel-related interests - Situational Interests. For example, additional interests were used to promote a hotel in Sochi and a ski resort: snowboarding, downhill skiing, ski pass, ski resort. So for each individual post, depending on the topic, relevant interests were selected. The client and I reached
Payback of advertising - ROAS turns out 1980 %
10747714
Client: DeAgostini is a large e-commerce company specializing in the sale of magazines by subscription model. They work for different ages and genders, many different magazine topics. I promoted a magazine aimed at a female audience and mothers with children. The magazine was dedicated to the work "Moomin Troll" and included a collectible model. Goal: to attract customers to subscribe. Subscription = payment. KPI: Get maximum subscriptions at a price not higher than 3000 thousand rubles. 3000 rubles = 42$ The price of the lead allows such a cost, because on average, the client earns $ 357 In 3 months of work I have done for a client: Sold: 8,259,000 rubles or $118,000 The result: 4345 purchases from the IG and the World Bank at a price of 1,900 rubles or $ 27, which can be seen in the screenshots, but in local currency. Profit: 4345 purchases * $357 average check = $1,551,165 million
E-commerce for 4345 purchases or a profit of $ 1.5 million
Client: DeAgostini is a large e-commerce company specializing in the sale of magazines by subscription model. They work for different ages and genders, many different magazine topics. I promoted a magazine aimed at a female audience and mothers with children. The magazine was dedicated to the work "Moomin Troll" and included a collectible model. Goal: to attract customers to subscribe. Subscription = payment. KPI: Get maximum subscriptions at a price not higher than 3000 thousand rubles. 3000 rubles = 42$ The price of the lead allows such a cost, because on average, the client earns $ 357 In 3 months of work I have done for a client: Sold: 8,259,000 rubles or $118,000 The result: 4345 purchases from the IG and the World Bank at a price of 1,900 rubles or $ 27, which can be seen in the screenshots, but in local currency. Profit: 4345 purchases * $357 average check = $1,551,165 million
E-commerce for 4345 purchases or a profit of $ 1.5 million
Client: DeAgostini is a large e-commerce company specializing in the sale of magazines by subscription model. They work for different ages and genders, many different magazine topics. I promoted a magazine aimed at a female audience and mothers with children. The magazine was dedicated to the work "Moomin Troll" and included a collectible model. Goal: to attract customers to subscribe. Subscription = payment. KPI: Get maximum subscriptions at a price not higher than 3000 thousand rubles. 3000 rubles = 42$ The price of the lead allows such a cost, because on average, the client earns $ 357 In 3 months of work I have done for a client: Sold: 8,259,000 rubles or $118,000 The result: 4345 purchases from the IG and the World Bank at a price of 1,900 rubles or $ 27, which can be seen in the screenshots, but in local currency. Profit: 4345 purchases * $357 average check = $1,551,165 million
E-commerce for 4345 purchases or a profit of $ 1.5 million
10747647
I was a lead generation specialist Client: A large Russian bank SKB, with more than 150 branches in the country Goal: 1000 leads per credit card. The lead price is no more than 250 rub Difficulties: The credit card market is very little developed and the demand for goods is low. We had to develop an offer with very favorable conditions - an interest-free period, discounts in certain stores and free service As a result, we made a powerful result for the client: Spent: 262,000 rubles in 1.5 months Received applications: 2995 pieces with a plan of 2000 The price for the CPL - 87.5 rub with a plan of 250 rub Over-fulfillment of the plan by 58% In local currency, $ 1=70 rubles, therefore, the cost of the lead is in dollars 1,25$
Credit card applications $1.25
I was a lead generation specialist Client: A large Russian bank SKB, with more than 150 branches in the country Goal: 1000 leads per credit card. The lead price is no more than 250 rub Difficulties: The credit card market is very little developed and the demand for goods is low. We had to develop an offer with very favorable conditions - an interest-free period, discounts in certain stores and free service As a result, we made a powerful result for the client: Spent: 262,000 rubles in 1.5 months Received applications: 2995 pieces with a plan of 2000 The price for the CPL - 87.5 rub with a plan of 250 rub Over-fulfillment of the plan by 58% In local currency, $ 1=70 rubles, therefore, the cost of the lead is in dollars 1,25$
Credit card applications $1.25
I was a lead generation specialist Client: A large Russian bank SKB, with more than 150 branches in the country Goal: 1000 leads per credit card. The lead price is no more than 250 rub Difficulties: The credit card market is very little developed and the demand for goods is low. We had to develop an offer with very favorable conditions - an interest-free period, discounts in certain stores and free service As a result, we made a powerful result for the client: Spent: 262,000 rubles in 1.5 months Received applications: 2995 pieces with a plan of 2000 The price for the CPL - 87.5 rub with a plan of 250 rub Over-fulfillment of the plan by 58% In local currency, $ 1=70 rubles, therefore, the cost of the lead is in dollars 1,25$
Credit card applications $1.25

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Experience

Social Media Advertising Specialist

Group of dental clinics "Demokrat"
Jan 2022 - Jan 2023 (1 year)
Partners' revenue (from advertising channels), while maintaining a similar marketing budget, increased 48 million to 85 million per month across the network. The partners' NPS increased from 5.7 to 8.5 points. 15 new clinics that have come under the management of the company. Implementation and start of work on end-to-end analytics and loyalty system.

Social Media Advertising Specialist

TCS Group Holding PLC
May 2021 - Jan 2022 (8 months, 1 day)
As a result, I tested a large number of advertising bundles and found optimal CPL and unit-economy ratios. Several landing pages and advertising funnels have been created. The Power BI analytics and dashboards system has been created and integrated

Internet Advertising Specialist

E-Promo Group
Aug 2019 - May 2021 (1 year, 9 months)
Specialized in performance marketing, attracted target leads for large companies such as: SKB-Bank, Loco-Bank, DeAgostini, Accor, MTS, Rostelecom, Disney For all the time of work attracted more than 10,000 target applications for business, worked with budgets of more than $ 1 million/m, increased the number of applications by 5 times with CPL within the KPI boundaries, and also received Revenue CPL of more than 5 million rub with a budget of 300 thousand rub

Education

Bachelor of Arts (BA), Advertising

Moskovskij Ekonomico-Finansovyj Institut, Russian Federation 2015 - 2019
(4 years)

Qualifications

Top 100 best advertising specialists in Facebook CIS

Iprospect talent industry
2022
An internal competition of an international advertising agency, where more than 3,000 people participated, where the main result is the best ROAS for $ 100. I took 87th place out of 3000

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Top Skills

Internet Marketing
Google Adwords
Facebook Marketing
Advertising
Leads

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