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Syed A.

@ashrafhamxa

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4.8
107

6.8

6.8

99%

Senior Art Director | UI/UX, Motion & Brand Design

$45 USD / Hour

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Pakistan (2:07 AM)

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Joined on July 31, 2018

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15 Recommendations

$45 USD / Hour

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From old-school craft to the AI-driven future — I build scalable design systems, not one-off deliverables. Over 10+ years, I've bridged the gap between high-level creative vision and complex technical execution — turning vague concepts into market-ready digital experiences that scale. CORE ARSENAL • Product & UI/UX — dashboard architecture, SaaS interfaces, game HUDs, scalable design systems • Motion & Narrative — broadcast-quality motion graphics, 2D animation, video strategy • Strategic Branding — full-scale art direction, brand identity systems, commercial visual strategy • Specialized Production — AI-native workflows (Runway, Sora, Midjourney, Kling) integrated with DaVinci Resolve, Figma, and Adobe Suite PROVEN TRACK RECORD Delivered across three continents: • WACA (Australia) — engineered a 70+ page interactive digital ecosystem for ANZPCC 2024 • Uplift K12 & [login to view URL] (Texas) — led product UI, educational game design, and brand identity systems • Santamaria Law Firm (USA) — directed high-conversion video strategy • EZ Sports Apparel (USA) — delivered premium sublimation tech-packs and scaled production workflows WHY WORK WITH ME The Hammer Principle: strategic scalability over shortcuts, technical precision over guesswork. Every system I build is designed to keep producing value — not just look good once and get archived.

Verifications

On time

93%

On budget

91%

Accept rate

87%

Repeat hire rate

9%

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Portfolio

Portfolio

13776200
Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

12071205
I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

13770625
Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

13706565
The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

13702434
The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

13639354
I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

13776200
Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

12071205
I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

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Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

13706565
The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

13702434
The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

13639354
I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

4.8 · 107 Reviews
107 Reviews
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Michael Q.

5.0

$

8 days ago

Acting Resume Update & Layout Revamp

Supper fast turn around, just as required. Would definitely hire again.

Graphic Design
Typography
Adobe InDesign
Word
Brochure Design

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Wael A.

1.0

$$

1 month ago

MMA Women’s Self-Defense Series

Unfortunately, the freelancer didn’t complete the work that he promised me to do ,and he wants extra money for lousy work. What a waist of time and money.

Audio Services
Video Services
Video Production
Audio Production
Video Post-editing

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Ciro Luis G.

5.0

$$

2 months ago

Five JPEG Screenshots Needed

Mr Syed A. did an excellent work. Fast, on time and with professional quality. Thanks a lot

Graphic Design
Photo Editing
Image Processing
Content Creation

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Toni O.

5.0

$50 CAD

2 months ago

Recreate Diagrams in Visio

Very good experience he knew exactly what to do , and even did above expectation without requesting additional funds

Graphic Design
Adobe InDesign
Microsoft Office
Microsoft Visio
Adobe Illustrator

+3 more

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Bigfat C.

5.0

$50 USD

5 months ago

28-Page Booklet Design

My best freelancer on Freelancer.com ?

Graphic Design
Photoshop
Branding
Typography
Adobe InDesign

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Experience

Art Director

Dec, 2023 - Present

•

2 years, 6 months

JOSEF'S BUFFALO WINGS

Dec, 2023 - Present

•

2 years, 6 months

- Conceptualize and create promotional materials, maintaining brand integrity for Josef's Hamburg's premier Buffalo Wings. - Enhance customer engagement with visually captivating designs. - Collaborate with the team to ensure consistent branding across all platforms.

Dec, 2023 - Present

•

2 years, 6 months

Creative Director | Founder

Sep, 2022 - Present

•

3 years, 9 months

The Visualist

Sep, 2022 - Present

•

3 years, 9 months

After reaching a great milestone on freelacner.com on other Online Platforms, I Summoned the Best of the Best and create a team with and start a company to expand ourselves.

Sep, 2022 - Present

•

3 years, 9 months

Game Designer & Developer | Web Graphics Designer

Oct, 2023 - Apr, 2024

•

5 months, 30 days

Uplift K12

Oct, 2023 - Apr, 2024

•

5 months, 30 days

- Designed math game assets for K-4 students, aligning with educational goals. - Shaped the visual identity of the online homeschooling platform, collaborating with the team to enhance user experience. - Gained insights into design's role in education and engagement.

Oct, 2023 - Apr, 2024

•

5 months, 30 days

Education

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

2019 - 2022

•

3 years

B.A. Mass Communication/Media Studies

Flag of

Pakistan

2019 - 2022

•

3 years

HSC

2014 - 2016

•

2 years

Flag of

Pakistan

2014 - 2016

•

2 years

Certifications

US English - Level 1

US English

Adobe Photoshop CS5 - Level 3

Adobe Photoshop CS5

Adobe Illustrator CS5 - Level 3

Adobe Illustrator CS5

AI Training - Freelancer Global Fleet

AI Training - Freelancer Global Fleet

Flash CS5 - Level 2

Flash CS5

US English - Level 3

US English

P

Preferred Freelancer Program SLA

Freelancer Orientation

Freelancer Orientation

Freelancer logo US (International) / English
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