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Syeda Atrab Z.

@atrabz

5.0
2

0.9

0.9

50%

Graphic Design, Web Design and Brand Support

$50 USD / Hour

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Pakistan (2:00 AM)

Joined on March 27, 2026

3 Recommendations

$50 USD / Hour

I am a graphic designer and web developer with professional experience supporting businesses, authors, and startups across branding, publishing, and website development projects. My work includes book cover design, interior formatting for print and eBook publishing, WordPress and Shopify website development, marketing graphics, and motion-based visual content for digital platforms. I focus on delivering structured, platform-ready files that meet publishing standards, branding consistency requirements, and responsive website expectations. Services I provide: • Book cover design and interior formatting • Publishing support for Amazon KDP and other platforms • Branding and marketing graphics • WordPress website development • Shopify store setup and customization • Social media visual content • Motion graphics for digital use I work with individuals, agencies, and growing businesses that need reliable design and development support across multiple project types.

Verifications

On time

100%

On budget

100%

Accept rate

100%

Portfolio

Portfolio

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5.0 · 2 Reviews
2 Reviews
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Robert K.

1.2

€30 EUR

12 days ago

Quote for Robert K.

Hard to communicate. Did seam to understand the task

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Experience

Senior Publishing & Editorial Designer

Apr, 2023 - Apr, 2025

2 years

Narrative Design Lab

Apr, 2023 - Apr, 2025

2 years

Managed the full production cycle for independent authors and publishing houses. My expertise covered bespoke book cover design across multiple genres, including Urban Fantasy and Sci-Fi. I ensured 100% technical compliance for global distribution platforms like Amazon KDP and IngramSpark by providing precision interior formatting, typography, and print-ready files that met the highest industry standards for both physical and digital publications.

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Karachi, Pakistan

Apr, 2023 - Apr, 2025

2 years

Motion Graphic Artist & Video Editor

Mar, 2023 - Mar, 2024

1 year

Visionary Media Group

Mar, 2023 - Mar, 2024

1 year

Produced high-fidelity motion graphics and 2D animations for global marketing campaigns. I focused on transforming static brand assets into dynamic storytelling tools, including professional explainer videos, social media ads, and animated logo reveals. By utilizing industry-standard software like After Effects, I delivered cinematic video content that significantly increased brand retention and audience interaction for high-tier clients.

Flag of

Karachi, Pakistan

Mar, 2023 - Mar, 2024

1 year

Lead Web Developer & E-commerce Specialist

Feb, 2021 - Feb, 2023

2 years

Digital Pulse Systems

Feb, 2021 - Feb, 2023

2 years

Responsible for the end-to-end development of high-performance websites using WordPress and Shopify. My role involved custom theme development, API integrations, and optimizing site architecture for speed and SEO. I bridged the gap between complex client requirements and technical execution, delivering scalable e-commerce solutions that empowered businesses to grow their online presence and increase conversion rates through intuitive user journeys.

Flag of

Karachi, Pakistan

Feb, 2021 - Feb, 2023

2 years

Education

Karachi University

2018 - 2020

2 years

MS. Degree Computer Science

Flag of

Pakistan

2018 - 2020

2 years

Karachi University

2014 - 2018

4 years

BS, Degree Computer Science

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Pakistan

2014 - 2018

4 years

Qualifications

Specialist Certificate in Digital Publishing & Pre-Press

2019

Editorial Design Association Center

A specialized qualification focused on the technical requirements of the global publishing industry. I mastered complex interior formatting and cover design standards for major platforms including Amazon KDP and IngramSpark, ensuring 100% technical compliance for print and digital media.

2019

Professional Certification in Motion Graphic Design

2018

Creative Suites Training Center

Focused on the technical and creative aspects of motion design using Adobe After Effects. I trained in advanced 2D animation, kinetic typography, and professional video editing to transform static designs into dynamic, high-engagement visual stories.

2018

Professional Diploma in Graphic Design & Visual Communication

2017

Pakistan Design Institute

An intensive program focused on advanced typography, brand psychology, and corporate identity systems. I specialized in creating cohesive visual languages for both print and digital media, ensuring professional-grade marketing collateral across all business needs.

2017

Publications

The Evolution of Motion Graphics in Digital Marketing

2026

Visual Arts Monthly

A professional exploration of motion design's role in modern advertising. The article covers the technical requirements for 2D animation and the psychological impact of fluid transitions in building brand narrative and viewer engagement.

2026

Conversion-Centric UI/UX: Bridging Design and Development

2025

Web Dynamics Journal

An analytical publication focused on the synergy between aesthetic UI design and technical Shopify/WordPress development. It explores how optimized user interfaces directly impact e-commerce conversion rates and user retention through responsive architecture.

2025

The Modern Brand Ecosystem: A Guide to Visual Consistency

2024

Creative Digital Press

A comprehensive technical guide detailing the integration of brand identity across print, web, and motion media. This publication outlines the workflow for maintaining asset integrity when transitioning from static graphic design to dynamic web environments and high-fidelity motion graphics.

2024

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