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$50 USD / hour
Flag of UNITED STATES
$50 USD / hour
It's currently 10:32 PM here
Joined March 18, 2020
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Carlos B.

@carbenih

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$50 USD / hour
Flag of UNITED STATES
$50 USD / hour
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DIGITAL MARKETING MANAGER

Throughout my professional career I have helped companies of all sizes to achieve their digital goals, thus achieving great benefits and collaborations that are still active. I have worked in areas of digital marketing such as SEO, SEM, Social Media, Analytics and email marketing, all with a sales and customer acquisition objective. Thank you for evaluating my application for your project and please do not hesitate to contact me if you have any questions. Best regards, Carlos Benito Hergueta

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Experience

SEM Manager

KODEMIC
Nov 2019 - Present
• Created and managed PPC and Social Media Campaigns for multiple clients. • Performed Google Ads Campaigns that led to a 20% decrease on the CPA and increase in ROI of 25%.

Digital Marketing Manager

LO+EIR
May 2019 - Present
• Created and managed the SEO, SEM, and Social Media Strategies • Managed a team of two people. • Performed Google Ads Campaigns that led to a 30% decrease on the CPA. • Increased the engagement rate by 20% on social media by introducing strategic content, contests and interactive posts.

Customer Acquisition Specialist

MAPFRE S.A.
Apr 2018 - May 2019 (1 year, 1 month)
• Managed a monthly budget of €200,000 per month, distributed on PPC and Social Media campaigns • Social Media: Brand management on Facebook, Twitter and Instagram (Paid and Organic). • SEM: Structure, management and optimization of Search and Display campaigns (Google Ads and Bing Ads) • Google Analytics: User acquisition and conversion reports to carry on optimizations on SEM campaings. • SEO: Coordination with the external SEO agency to carry out SEO On and Off page optimizations.

Education

Master in Digital Marketing

ESIC: Business & Marketing School, Spain 2017 - 2018
(1 year)

Bachelor of Science in BA

Georgia Institute of Technology, United States 2013 - 2017
(4 years)

Qualifications

Advance Excel

Georgia Institute of Technology
2017
Advance Excel

Google Analytics

Google
2019
Google Ads Certificate

Google Ads Display

Google
2019
Google Ads Certificate

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