I am a Hotelier by profession and a Creative Copywriter by vocation. Both professions have come together in me as complementary roles that nurture each other in different areas.
In the hotel business, I discovered and developed a passion for service. I soon understood that the hotel industry had more to give: gastronomy, infinite types of tourism, its interrelation and dependence with the companies in the sector, and the synergy it represents for the economy.
On the other hand, as a copywriter, I discovered the importance of words, web positioning, and the application of neurolinguistics. Also, part of the writing with UX methodology is user-friendly, easy to understand, and totally original.
Thus, I developed as main skills:
1. Agility for service marketing
2. Search Engine Optimization (SEO)
3. Creation of budgets
4. Event organization
5. Financial resource management
6. Neurocopywriting