Fernando M. Profile

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$29 USD / hour

buenos aires,

argentina

$29 USD / hour

It's currently 10:42 AM here

Joined October 10, 2016

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Fernando M.

@fermascare

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(0 reviews)

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$29 USD / hour

buenos aires,

argentina

$29 USD / hour

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Experienced Executive

Executive with experience in Brazil, Argentina and other Latin American countries as sales and marketing director and chief executive. Career in automotive financial services and construction equipment segments. Management of projects in strategy definition, commercial structure, distribution channels, dealer development, team building, executive search, commercial training and product launching. Experience in Company Start-Up, Strategic Planning and Implementation, Organizational Structure, Corporate Governance, Headquarter reporting, definition of Key Performance Indicators (KPIs) and Management of Crisis Situations.

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Experience

Independent

Sep 2006 - Present

Services in the areas of sales management, product development, corporate structure, business development, training and business re-structuring. Interim management of companies. Distribution strategy of motor graders to in the Brazilian market. Management of Chapter 11 Process in financially-distressed companies: Preparation and initiation of process under Argentine law. Debt re-structuring with main creditors. Training programs: Financial services management Bank Marketing People Management

LiuGong Latin America

Mar 2010 - Jan 2013 (2 years, 10 months)

Top management of LiuGong Latin America, a wholly owned subsidiary of LiuGong, Chinese manufacturer of construction equipment. Work in a multicultural environment. Bottom-line responsibility. Lectured training in China to employees of the group. Training in Sales, Marketing and structuring of rental companies. Developed sales campaigns and Financial Services partnerships.

Mercedes-Benz Financial Services Group

Mar 1996 - Jan 2006 (9 years, 10 months)

Financial services experience in Brazil, Argentina and Mexico. Led the company through the deep economic crisis of Argentina in 2001. Negotiated compensation for crisis-related losses with government officials. Led the negotiation with the Brazilian Central Bank to create a bank entity. Responsible for major credit decisions in the established committee. Led the integration of Chrysler financial services business after the merger. Led the company through the devaluation of the Real in 1999.