Rute M. Profile

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algueirao,

portugal

It's currently 2:06 PM here

Joined March 5, 2013

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Rute M.

@medarute

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algueirao,

portugal

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Marketing / Communication Manager & Designer.

15 years of experience in FMCG marketing and communication. Brand management, CRM, Digital Marketing, Strategy, Advertising. Graphic and corporate design ( illustrator/photoshop). Copy.

See all Graphic Designers in Portugal

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Experience

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Sep 2011 - Present

Third supermarket chain in the portuguese market with high communication and promotional investment. Responsable for defining the communication and promotional strategy and coordinate plan implementation. TV adds development, media and creative agency negociation, market research and new CRM plan development and implementation.

Kraft Europe

May 2009 - Jun 2011 (2 years, 1 month)

New Product development, packaging, brand managment, brand arquitecture and positioning, consumer research, advertising and brand communication.

Kellogg's Portugal

Oct 2006 - May 2009 (2 years, 7 months)

Global portofolio managment and sku strategy. Media and creative agency negotiation and evaluation. European aligment. Promotional strategy and implementation. Packaging and new product development.