Nicholas T. Profile

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$125 USD / hour

brooklyn,

united states

$125 USD / hour

It's currently 5:24 AM here

Joined August 18, 2016

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Nicholas T.

@nthom245

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(0 reviews)

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$125 USD / hour

brooklyn,

united states

$125 USD / hour

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Repeat Hire Rate

Media & Brand Strategist | Marketer

Can provide you over 9+ years of expertise in Omni-Channel Media Strategy, Activation and Marketing/Brand Strategy (inclusive of SEO, Data Analysis and Presentation Creation / Storytelling). 2+ years experience in Copywriting, Design, WordPress, Google Analytics, and Google Ads. My rates are negotiable and specific to your needs and project. My high-quality experience allows me to work effectively and quickly, so hourly commitments may be less than you initially think - let’s talk!

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Portfolio

2923945

AAF National Student Advertising Competition | 2015

2923945

AAF National Student Advertising Competition | 2015

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Experience

Mindshare

Nov 2021 - Present

- Deliver strategic media planning leadership and stewardship among 7 key Purina brands ($65MM+ annual spend). - Design innovative/agile media plans for Purina amid challenges facing the CPG category (supply chain / COVID-19). - Drive Thought Leadership among brand marketing teams through monthly POVs on media and culture.

Initiative

Jun 2021 - Nov 2021 (5 months, 1 day)

- Oversee the translation of quarterly marketing objectives for Salesforce (Brand, 15+ Individual Clouds, Ad-Hoc and Olympics) into a detailed communications architecture to curate connected plans and ideas across channels. - Serve as a B2B and Integrated Media Planning subject matter expert for client consultation. - Accelerate outcomes for the Salesforce business by challenging and provoking clients through thought leadership, test opportunities and next gen paid media implementation.

Mindshare

Jun 2018 - Jun 2021 (3 years)

- Stewarded planning of Purina’s annual media plans, ensuring developed media strategy comes to life throughout activation. Previous accounts included TJX (T.J.Maxx, Sierra, their portfolio initiatives, and Loyalty credit card rewards program) and American Express Travel Services. Accounts accounted for $300MM+ in media spend annually. - Generated ideas for media partnerships on Mindshare’s Invention+ team for Ferrero and Unilever