Paula Yibeth B. Profile

0.0

(0 reviews)

You're now following

Error following user.

This user does not allow users to follow them.

You are already following this user.

Your membership plan only allows 0 follows. Upgrade here.

Successfully unfollowed

Error unfollowing user.

You have successfully recommended

Error recommending user.

Something went wrong. Please refresh the page and try again.

Email successfully verified.

$25 USD / hour

bogotá,

colombia

$25 USD / hour

It's currently 11:01 PM here

Joined September 17, 2014

0 Recommendations

Paula Yibeth B.

@paulabarragan

0.0

(0 reviews)

0.0

$25 USD / hour

bogotá,

colombia

$25 USD / hour

N/A

Jobs Completed

N/A

On Budget

N/A

On Time

N/A

Repeat Hire Rate

Marketing Strategist | SEM | Social media

Hey! I see that you are looking for a Marketing expert. Why Me? - 9 years of Marketing experience at your fingertips. - I work with clients in the USA, Europe, and the UK - Solo-founder of a Startup that I grew from 0 to 40k /month. (don't expect only a marketer) - Experience in the design of marketing strategies for Microsoft, Xbox, Papa John's, Krispy Kream, etc. - Located in Colombia with a time zone GMT-5 and fluid English. > I think this article that went viral on [login to view URL] might interest you: About how I grew my startup to $40k a month revenue as a solo founder with growth marketing frameworks. [login to view URL] My skills: - Social Media Strategy Creation and Implementation (Organic & Paid) Facebook, Instagram, Pinterest, Tik Tok - Google Ads, google display, youtube strategy, and execution. - Content Marketing Strategy Creation and Implementation - Blog content development (Spanish & English) - Growth Marketing strategy and management - Creative growth strategies - Data Analytics - Business Coach - Marketing classes

See all Internet Marketing Specialists in Colombia

Contact Paula Yibeth B. about your job

Portfolio

I worked for Escala, a CRM SaaS company All-in-one platform / Hubspot competitor

Google, Facebook, and Instagram ads are the platforms in which this client invested more than 200,000 USD per month and I was directly in charge of making it work. And it worked! :)

Designed and executed the strategy across 6 countries including the USA and Latin America

A very important part of my role was testing and experimentation to achieve customer acquisition targets

+321% Growth in new qualified leads

Marketing Strategies I Used to Grow my Bootstrapped Startup

+270% Increase in New Conversions

+356% Increase in MRR (Monthly Recurring Revenue)

10572541

I was a solo founder for more than 3 years and in the first year, I spent it doing almost everything myself. The organization, finances, and marketing. At that time I knew almost everything about marketing but nothing about making a startup work. This led me to develop my own growth framework based on marketing, but how did that turn out?

Read more ? https://medium.com/startup-stash/marketing-strategies-i-used-to-grow-my-bootstrapped-startup-to-40k-monthly-revenue-as-a-solo-4fb937b28584

Marketing Strategies I Used to Grow my Bootstrapped Startup

+321% Growth in new qualified leads

Marketing Strategies I Used to Grow my Bootstrapped Startup

+270% Increase in New Conversions

+356% Increase in MRR (Monthly Recurring Revenue)

10572541

Marketing Strategies I Used to Grow my Bootstrapped Startup

Reviews

Changes saved

No reviews to see here!

Experience

paulabahz.com

May 2019 - Present

- Drove growth in conversions by +270%, and +356% in MRR, for 9 clients in 6 months ranging from SaaS, B2B, B2C, and Ventures. - Lead, create, and execute strategies to increase revenue by developing Growth Loops, Acquisition Strategies, Paid Social (Google Ads, Facebook, Instagram, LinkedIn, TikTok ads), Lifecycle / Email Marketing, Customer Research, Content Marketing, Conversion Rate Optimization, and by significantly reducing CAC.

Escala SaaS

Oct 2021 - Apr 2022 (6 months, 1 day)

- Delivered 321% growth in new qualified registrations in the software by creating and executing strategies for growing signups, leads, and brand awareness, supporting 6 countries in LATAM and selected markets in the USA. - Managed a monthly Paid Media budget of 200,000 USD across Facebook, Google Ads, and LinkedIn.

Elektrosol

Aug 2020 - Oct 2021 (1 year, 2 months)

- Increased Elektrosol's traffic by 475% while staying 16% below the expected CAC. - Supported the brand to increase its inbound Leads and overall marketing-generated pipeline while reducing the cost of customer acquisition. - Lead content strategy, email strategy, and Paid media strategy. - Generated the optimization of landing pages and conversion flows. - Created the experimentation strategy and A/B testing.

Education

Bachelor's degree Digital Communication and Media

Fundación Universidad de Bogotá 'JorgeTadeo Lozano',

Colombia

2008 - 2012

(4 years)

Qualifications

Google

2019

Google Ads Certification

Google

2019

Google Analytics Individual Qualification

National Association of State Boards of Accountancy (NASBA)

2020

Data Visualization for Marketers

Publications

Marketing Strategies I Used to Grow my Bootstrapped Startup to $40k Monthly Revenue

Startup Stash | Medium.com

I was a solo founder for more than 3 years and in the first year, I spent it doing almost everything myself. The organization, finances, and marketing. At that time I knew almost everything about marketing but nothing about making a startup work. This led me to develop my own growth framework based on marketing, but how did that turn out?