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Member since August 8, 2013
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I have been writing and editing articles and other content for quality publishers and other clients for 30+ years. As a senior Copywriter and Editor I work with blogs, websites as well as established newspapers and magazines and have launched new titles both off and online for clients including BMW, Ladbrokes, London City Airport and the UK Conservative Party. I am fast and accurate with an easy-to-read writing style. My skills and experience are proven to be highly beneficial to my clients. I am ready to be hired and start working for you now.
$40 USD/hr
27 reviews
  • 96%Jobs Completed
  • 89%On Budget
  • 100%On Time
  • 18%Repeat Hire Rate


Recent Reviews

  • image of altugo Project for Roger W. -- 2 £280.00 GBP

    “Thank you Roger. Great work and delivered before the deadline.”

  • image of rickyrrafiq Project for Roger W. -- 2 $120.00 USD

    “Awarded this freelancer a 2000 word document, and below are my recommendations/feedback. Content was good. In document, there were 9 references to only 3 citations. This was later fixed when I asked about it. Freelancer cooperated to answer all my questions regarding the document. I appreciate that very much. Overall, I would use this freelancer again but i hope he will put a little more emphasis in his writing style. English writing style wasn’t good, I had to rewrite about 70% of the document. Below is a few sample sentences which was submitted to me (wasn’t academic standards). Sentence 1: The health sector in most of the countries in the world is given the highest priority. The reason for this is that it is only through this sector that the country as a whole can increase its level of productivity. Sentence 2: As much as this solution can be easily seen as a viable solution, the implementation cost is just too high. This is because the answer can be seen as long-term. However, it is not logical to implement it because the building of a new hospital or health care facility may take quite a long time even years.”

  • image of mkalpage Content writing for video clip $120.00 USD

    “Roger has very good knowledge of script writing. He do what he say. He delivered it on time. I will hire him again for our future project. recommend him anyone who looking for good script writer.”

  • image of student4learn Rephrase “computer science aricle” 4200 words and restructure them to avoid plgiarism $310.00 USD

    “Thank you Roger, i will work again with you for sure.”

  • image of rickyrrafiq Project for Roger W. $120.00 USD

    “Will use Roger again.”

  • image of kol7000 5 ARTICLES for £100.00 GBP

    “Thank you”



Jul 2010 - Nov 2014 (4 years)

Self-employed • Working on online strategies for an IT hardware supplier and travel and craft publications linked to a UK shopping channel • Developing online business coverage for the Abu Dhabi Media Company • Running investigations, writing and rewriting, editing and commissioning for [url removed, login to view] • Freelance writing for a variety of print and digital publications in the travel, business, FMCG, gaming, legal, food and drink and pet sectors


Nov 1999 - Jul 2010 (10 years)

Heading up Print and Digital Publishing agencies producing magazines, newsletters, brochures, and web content. • Controlled business strategy & marketing and administered budgets • Developed publishing team to deliver award-winning products • As well as the work for Ladbrokes touched on above I relaunched Fisher German’s magazine, which in its first year contributed a 615% increase of fees awarded • Masterminded relaunch of Cardiff University’s magazine, contributing to a 2,000% increase in sales of merchandise in first new issue, with merchandise sales increase stabilising at 47% year-on-year – equivalent to 12% of annual costs of publication. • Increased off-the-page advertising revenue for the Institute of Revenues, Rating & Valuation (IRRV) by 55% pa and steered membership magazines to become a key element of the exhibitor sales package for the IRRV’s conference and events. • Suggested, designed & implemented FYI magazine for Workspace Group (a real estate investment trust letting workspace to SMEs). FYI was distributed to tenants and promoted Workspace’s key attributes, while increasing feeling of being part of a wider corporate family. • Launched the Conservative Party's membership magazine and developed it into the most cost-effective revenue generator for the Party’s treasurer's department


Diploma in Journalism

1979 - 1980 (1 year)

BSC (Econ)

1977 - 1979 (2 years)


NCTJ certificate (1981)

National Council for the Training of Journalists

This is the necessary precursor for working as a professional journalist in the UK


• Close Up (for Ladbrokes) - Print & Digital

Recruited and led team that won Launch of the Year title in both the 2006 APA Customer Publishing Awards and the 2007 PPA’s Publishing Awards with Ladbroke’s Close Up magazine. Close Up delivered 400%+ ROI and bets per customer increased by 7%, stake per customer increased by 16%, amount per bet increased by 65%, and betting across a range of sports increased (e.g. cricket by 40% and tennis by 29%).

Co-Op Traveller - Print & Digital

Developed relaunch of Co-op Traveller magazine to inspire Co-op’s customers to choose more interesting holidays and in so doing increasing sales revenues by 18%.

Barclays Business News

Award-winning magazine for senior managers at the banking group to keep them informed of rapid changes within their industry

BMW Magazine

 Launched/edited UK edition of BMW Magazine and created spin-off supplements to market BMW's fashion/lifestyle accessories. Magazine began as a database-building tool but because of personal content innovations fast became pinnacle of BMW’s marketing strategy.  Visualised, launched and edited two high-quality BMW lifestyle spin-off magazines - Code & Elements – distributed by The Daily Telegraph to launch new products and explain BMW's key engineering philosophies. In 1998 Code, a marketing first, ge


  • US English Level 1
  • UK English 1
  • Preferred Freelancer Program SLA
  • Numeracy 1
  • Blogging 1


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