Teenage Pregnancy Social Change Strategy in Australia
Teenage pregnancy in Australia has emerged as a social issue, as 13 to19 years old girls are getting pregnant. In the last decade, the teenage birth rate has been declined. However, the issue exists in the Australian society due to many factors. For preventing some adverse social outcome, the social change is essential to build the healthy and prosper society. The purpose of the social change is to reduce unplanned or unwanted teenage pregnancy among teenagers aged 15-19 years in Australia. Along with the specific age group of teens, moral values, social ethics, and living standard are some critical factors, which are triggered by this social issue. Thus, when making the social change strategy, it is imperative to incorporate with these factors. Being a marketer of the company, I would like to target teens in this region. The company is looking to produce a social product, and teenage girls are the main target for the company, as far as the change in the social behavior is concerned.
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