SEO evolves at an astounding rate. Google and other major search engines change algorithms regularly, which is why we are continually witnessing new trends emerging in the SEO sphere. New practices clash with old ones and reputable SEO specialists must continuously update their strategies to stay on top of the game.
The following section contains four awesome SEO trends that already become apparent in 2018:
Ecommerce conversions – In 2018, a staggering 39% of ecommerce traffic actually came from search results. This shows that when people want to shop online and use websites such as eBay, Amazon, and Alibaba, they first use search engines to find the items they desire to buy.
Consumer research – Statistics show that 43% of consumers actually research products online while shopping in brick and mortar stores, and that 1-in-3 users made a smartphone search before entering such store. This shows that search engines are playing a huge role in bricks and mortar retail stores too, not just ecommerce.
Detailed queries – The actual length of search queries in today’s world are generally a minimum of four words or more. This shows that people require greater details and are being more specific about what they are searching for.
Organic vs. ads – When you search on Google, how many times have you actually clicked on one of the paid advertisements at the top of the search results? Never? Statistics actually validate this as 80% of users focus mainly on organic ads and ignore paid ads completely! This shows that organic SEO is much more important than simply paying for top rankings on search engines.
We hope you have found these top SEO trends insightful. You should now have a clearer idea of the state of play of SEO in 2018.
If you want to learn more, the infographic below has some other interesting facts and figures about current SEO trends:
Infographic URL: https://seotribunal.com/blog/stats-to-understand-seo/