Complete Brand Book, Company Design Guideline

  • Status: Closed
  • Prize: $699
  • Entries Received: 50
  • Winner: Kusmin

Contest Brief

We're providing for you:

- The current logo of our company
- A old UI kit of our website
- The logo of our Portuguese website version, universida.de
- The logo of our English version, colle.ge

Go check universida.de and colle.ge to take a look on our current UXUI

WHAT YOU MUST KNOW:
- WE'RE AN EDUCATIONAL + TECHNOLOGY COMPANY THAT ARE LOOKING TO DEMOCRATIZE ACCESS TO EDUCATION AND REINVENT EDUCATIONAL ENVIRONMENT
- OUR MAIN PRODUCT (COLLE.GE [ENGLISH VERSION] AND UNIVERSIDA.DE [PORTUGUESE]) IS AN EDUCATIONAL PLATFORM WHERE A USER CAN CREATE THEIR OWN EDUCATIONAL COMMUNITY AND INVITE STUDENTS + TEACHERS TO EXCHANGE KNOWLEDGE AND IDEAS
- THINK ABOUT DISCORD OR SLACK FOR EDUCATION
- KEEP THE SAME LOGO

AND

- OUR DESIGN IS MINIMALIST. Listen to this song (https://www.youtube.com/watch?v=KQY9zrjPBjo) while doing our Brand Book.
- OUR LOGO IS ATEMPORAL AND PSYCHEDELIC
- WE ARE BUILDING FUTURE OF EDUCATION

TRY TO DELIVERY SOMETHING COMPLETE AND WTH A SIMILAR STRUCTURE (NOT aesthetic) TO https://brand.uber.com/guide#logo-overview. IF YOU DO MORE, YOU WILL WIN! AND ALSO WE WILL ASSIGN MORE WORK TO YOU

YOU MUST DELIVERY TO US:

- Complete Brand Book (Brand application book describing its color palette, form of application of the brand, vertical and horizontal dominance, typography, chapter explaining the Dos and Don'ts, Protection and Reduction, Restrictions, etc.)

- Brand Book must cover: logo, color, composition, iconography, illustration, motion, photography, tone of voice, typography. Take a look on https://brand.uber.com/

- Logo and its versions (according to the need of the
project);

- Color variations (eg, colored, positive, negative, among others);

- Letterhead art, business card, envelope, artwork for
e-mail signature;

- Standard digital arts template for Instagram (publications
pattern, image, motivational (text and image), matter
(text + image and text + illustration) and carousel, profile photos and two
icons for highlights);

- Applications in objects, through photos, to prove the
wide functionality of the visual identity;

- Visual identity manual, teaching the details of the
application of identity in social networks and objects (values ​​and
brand pillars, logo versions, protection area, rules of use
for each color version, use of logo with partners, use of
graphics, use of the color palette, use of typography, use of
icons, use of illustrations (if necessary), photography studies,
construction of digital media arts, among other uses
depending on the needs of the project).

- Study of visual references

- Logo proposal (Universida.de and Colle.ge)

- Visual Developments (Brand Application in different scenarios and environments - such as business cards / website / murals / t-shirts etc.)

REFERENCES:
https://www.apple.com/shop/Catalog/US/Images/affiliates/affiliate-banners-guide.pdf (apple is a good reference)
https://spotify.design/
https://developer.spotify.com/branding-guidelines/
https://brand.uber.com/

PAY ATTENTION:

- Also, you must send us the vector file of current logo of our company, so then we can share with other designers to use in white label products (t-shirts, hats, flipflops, etc..) and also in our website.

If you do a great job, we're happy to keep working with you. Thank you

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Winner
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Employer Feedback

“@Kusmin won the contest on 31 October 2020”

Profile image grupocarbisa, Brazil.

Top entries from this contest

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Public Clarification Board

  • adsingh13
    adsingh13
    • 3 years ago

    I'm not judging the winner's effort but there are some missing points. I can improve it (in case if you want) !

    • 3 years ago
  • CreativeKaif
    CreativeKaif
    • 3 years ago

    Please #extended last time.

    • 3 years ago
  • msaadvirk63
    msaadvirk63
    • 3 years ago

    I mean the things, for example, same Icons, Typography, Iconography, text size, and fonts with the same size, mean you need all same things as you have delivered us an old UI kit in the description or we are here to renew all icons and typography and website and app layouts.

    • 3 years ago
    1. mmd7177333
      mmd7177333
      • 3 years ago

      logo name

      • 3 years ago
  • yaonn
    yaonn
    • 3 years ago

    sir can you remove sealed for getting more proposal. we also understand your choice and you get better and modified logo. Than up to you. My little suggestion.

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    3 more days. We have 6 GREAT applications. Keep improving

    • 3 years ago
    1. tanjimislam27
      tanjimislam27
      • 3 years ago

      CAN YOU FEED BACK #255

      • 3 years ago
  • mh8362830
    mh8362830
    • 3 years ago

    Kindly extend the contest, i have done lot's of work , but it won't be completed before deadline.Regards.

    • 3 years ago
  • TheOlehKoval
    TheOlehKoval
    • 3 years ago

    Please rate #127

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    Many good last moment applications

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    Checking right now

    • 3 years ago
  • AkshayBaluni
    AkshayBaluni
    • 3 years ago

    Hello Contest Holder!

    The only bad thing about this contest is that I'm seeing it only now when there's only 10 hours to go for it.
    BRAVO! For the brief whoever prepared the guidelines!!!!!
    THAT'S HOW IT'S DONE! This should be a template for serious professionals who want to get proper professional work done with no BS unlike the majority of the employers AND the freelancers here.
    I honestly felt so happy reading the whole thing.
    Hope someone comes through!
    Cheers!

    • 3 years ago
  • neharasheed876
    neharasheed876
    • 3 years ago

    wait for my entry

    • 3 years ago
  • mdmohiuddin3019
    mdmohiuddin3019
    • 3 years ago

    #215 sir please check

    • 3 years ago
  • mh8362830
    mh8362830
    • 3 years ago

    Hi , please don't close contest before deadline , i am working on your brand book , need some time to finish it . Thank You.

    • 3 years ago
  • ingussbrikmanis
    ingussbrikmanis
    • 3 years ago

    Hello! I'm curious - are you looking for a brand-guide (+ instagram posts etc.=) for existing logo or full redesign, including the logo, colors etc. + brand guide?

    • 3 years ago
  • msaadvirk63
    msaadvirk63
    • 3 years ago

    HI have told us all the details that you need, but don't tell us that you need a brand guide for your existing website, or you want to renew your website for that you are looking for a brand guide. can you please explain, are we here to redesign your old UI Kit, or we need to design a new design by following the steps which you have mentioned.

    • 3 years ago
    1. grupocarbisa
      Contest Holder
      • 3 years ago

      Instead of saying that I don't tell everybody what must be done, why you don't go on "Details" and read what I'm asking?

      • 3 years ago
  • tarak907371
    tarak907371
    • 3 years ago

    sir please check my entry #165

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    I just extended 7 more days and increased the prize a little bit. If you win, you will also do more jobs with my company.

    Basically we have 3 good applications right now: Lee G., Kiesse S. and Subrata D.

    For one of them to win, they must follow everything I asked on the description of this Contest. Try to copy the structure of the other Brand Books I mentioned.

    Also, if you just saw this content... you are welcome to post your entry!

    We still have 7 more days.

    Good luck to all!

    • 3 years ago
    1. mOwbid
      mOwbid
      • 3 years ago

      Thank you!

      • 3 years ago
    2. yaonn
      yaonn
      • 3 years ago

      Sir please open this contest remove sealed

      • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    Please, reply here who REALLY wants an extension?

    • 3 years ago
    View 4 more messages Processing...
    1. mOwbid
      mOwbid
      • 3 years ago

      Yes, please!

      • 3 years ago
    2. Kiesse
      Kiesse
      • 3 years ago

      Yes I won't finish before tonight or tommorow if you want a really good work

      • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    As I mentioned before, we're not looking for logo redesign. We're looking for a Brand Book

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    Can everybody sent updates of your progress. I will start to give feedback faster.

    • 3 years ago
    View 1 more message Processing...
    1. CreativeKaif
      CreativeKaif
      • 3 years ago

      #extended #extended

      • 3 years ago
    2. jhoannaleegarcia
      jhoannaleegarcia
      • 3 years ago

      check my entry #131 thank you

      • 3 years ago
  • yaonn
    yaonn
    • 3 years ago

    PLEASE EXTEND CONTEST TIME 2 OR 3 DAYS GET BEST LOGO

    • 3 years ago
  • yaonn
    yaonn
    • 3 years ago

    Extend 2 days

    • 3 years ago
  • yaonn
    yaonn
    • 3 years ago

    Extend your contest time and unlock get best logo

    • 3 years ago
  • Kiesse
    Kiesse
    • 3 years ago

    Hello, Could you tell us more about your clients/consumers/user? and what you provide exactly

    • 3 years ago
  • Kiesse
    Kiesse
    • 3 years ago

    #extended #extended

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    You can use the UI kit as an reference. Access our website: universida.de and colle.ge, so then you will understand how clear is our design guideline

    • 3 years ago
  • aGDal
    aGDal
    • 3 years ago

    Dear Contest Holder, please can you #extended, i can provide something unique but not in 6 hours, Thank you!

    • 3 years ago
  • dalimxmirja
    dalimxmirja
    • 3 years ago

    Sir can I copy the ui kit that you provided? or do I have to create another Ui Kit of my own? Please clarify sir.

    • 3 years ago
  • samiurrabkhan
    samiurrabkhan
    • 3 years ago

    Please check Entry #83

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    If you do a good job, you will win this contest easily. Go take a look on the "Detais" and "references" I sent.

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    - Standard digital arts template for Instagram (publications
    pattern, image, motivational (text and image), matter
    (text + image and text + illustration) and carousel, profile photos and two
    icons for highlights);

    - Applications in objects, through photos, to prove the
    wide functionality of the visual identity;

    - Visual identity manual, teaching the details of the
    application of identity in social networks and objects (values ​​and
    brand pillars, logo versions, protection area, rules of use
    for each color version, use of logo with partners, use of
    graphics, use of the color palette, use of typography, use of
    icons, use of illustrations (if necessary), photography studies,
    construction of digital media arts, among other uses
    depending on the needs of the project).

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    READ THE REQUIREMENTS:

    - Complete Brand Book (Brand application book describing its color palette, form of application of the brand, vertical and horizontal dominance, typography, chapter explaining the Dos and Don'ts, Protection and Reduction, Restrictions, etc.)

    - Brand Book must cover: logo, color, composition, iconography, illustration, motion, photography, tone of voice, typography. Take a look on https://brand.uber.com/

    - Logo and its versions (according to the need of the
    project);

    - Color variations (eg, colored, positive, negative, among others);

    - Letterhead art, business card, envelope, artwork for
    e-mail signature;

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    I suggest all to take a look on the references I just sent and then follow the structure. You can do this job very fast, under 2-3hr full focus.

    • 3 years ago
  • ganygx
    ganygx
    • 3 years ago

    #extended

    • 3 years ago
  • grupocarbisa
    Contest Holder
    • 3 years ago

    Hey guys. I'm just highlighting that I'm looking for a complete Brand Book. I'm checking many people just working on the logo, we're expecting more than this

    • 3 years ago
    1. msaadvirk63
      msaadvirk63
      • 3 years ago

      Yup im working on it but there is too shortage of time, just uploaded my entry to review, just check that out and let me know am I going to the right path so that I will work ahead with some suggestion more by you.

      Entry #78

      • 3 years ago
    2. samiurrabkhan
      samiurrabkhan
      • 3 years ago

      Working on it

      • 3 years ago
  • mdkowsermia01903
    mdkowsermia01903
    • 3 years ago

    Please check #74

    • 3 years ago
  • mdkowsermia01903
    mdkowsermia01903
    • 3 years ago

    Please check 74

    • 3 years ago
  • mdkowsermia01903
    mdkowsermia01903
    • 3 years ago

    Please check #..60..#

    • 3 years ago
  • tarak907371
    tarak907371
    • 3 years ago

    please check this #42

    • 3 years ago

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