Post a Contest

Design a Logo

Status: Closed
Prize: $100
Entries Received: 19
Winner: ASHERZZ

Winner

Contest Brief

We need a logo design for our new company called Mermosis.

The name is a play on the word Mermaid, and the suffix osis, meaning the process of becoming. Please review the creative brief information below.

We do NOT want the image of a shower head in the logo at all, though water is okay. We are okay with just a wordmark as well, or word with image logo.

Mermaid imagery is good too, please see the attached reference ideas...we want happy, beautiful mermaids with great hair, not mean ones! And not topless...

We like a VINTAGE looking style - ART DECO or MID-CENTURY MODERN

Thank you!

Value Proposition

- We are not a water filter company, we’re a beauty company.

Key Benefits

- Reduce frizz
- Increase body
- Increase shine
- Increase manageability
- Preserve color longer
- A bad hair day can ruin your day
- It’s the first thing people see on you
- It can make you feel better
- It’s part of aging
- You know how good your hair CAN be, but it’s not like that
- Spend a lot of money on your hair, it should look and feel good

Positioning Statement

- To all women who want great hair, Mermosis is a beauty company that gives you the best hair possible regardless of water quality, because we have the shower filter product on the market.

Mission

- We’re here to brighten women’s days by giving them the best hair possible.

Target Market

Women ages 25-55 who live in areas with poor water, have disposable income and are beauty conscious.

Brand Ethic

- Benefit-focused
- Culturally relevant
- Fun and funny
- All we care about is beauty - hair first.

Voice

- Real but fun
-Confident
- Self-aware (ok, so hair is not THAT important...)
- Not cheesy