Luxury Logo Design (SKIWEAR)

  • Status: Closed
  • Prize: £30
  • Entries Received: 80

Contest Brief

We require a luxury logo for our Ski apparel brand 'My Sunday Ski', we require both a font/emblem logo for branding purposes e.g. website etc and a badge for the clothing (think Moncler, Canada Goose, Fulsap). We have so far worked on two directions but don't feel like either are premium or sophisticated enough. I have attached visual references for each so we would be happy for either of these to be developed or an entirely new direction taken. It is important the brand name is clear and the logo recognisable.

Preferred option: 1) Sun glare emblem and sans serif font - Our favourite from a conceptual point of view - we love the skiing reference to a bright sunny day and the clean clear font - we also thought the concept of positive negative space could work well here like Louis Vuitton but haven't explored this fully. It is important the sun glare is captured well - needs to be clearly bright sun not a star but equally not look too much like a sun - thus a suntan/cruise brand.
2) Antlers and star - we like the alpine/dear references here and think the star works nicely to use on smaller items like zips. The badge we like but we think it looks too nautical and busy.

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