Waru Honey label
- Status: Closed
- Prize: $250
- Entries Received: 28
- Winner: Gulayim
We require 2 new labels for our new Manuka Honey brand. Waru (Means No. 8 in New Zealand Maori) will be a label used exclusively in Mainland China. The target audience will include businessmen in marketing/management roles buying as gifts and wealthy women shopping for the family or for gifts. Most Manuka honey labels are very boring and generic (apart from our other label, Taku Honey). Therefore we need to stand out from the rest. We want to emphasise quality, authenticity and class along with the purity of its New Zealand origin. Gift packaging will need to be designed to compliment the label as well.
No Chinese language should be added as it will detract from its New Zealand origin.
There are compulsory graphics that will need to be on the label. Examples have been uploaded. These can be altered in size and placement to fit. Fonts changes are allowable however arial or a similar plain font should be used on the Nutrition Information table.
The guides on the templates represent the shoulders of the jars.
EAN-13 barcodes will need to be applied so leave adequate room.
A template has been uploaded showing compulsory information. For this project we will just need a label for one variety/grade of Manuka Honey - UMF 15+. The text on the label can be transferred across to the new label, resized, relocated and new fonts used as required.
We will require a blank area measuring 1.5cm square and another 12mm x 25mm on both labels. These blank areas must be on the same panel on the jar.
The 500gm label covers 3 sides. The 250gm label will wrap around all sides. This was required to fit all of the necessary information.
Brand name: Waru Honey
Variety: Mānuka Honey UMF 15+
Slogans such as "Not all honey is created equally", "100% Pure New Zealand Honey", "Pure New Zealand Goodness" etc etc should be used to emphasise quality and origin.
Good luck everyone! Feel free to contact me for further information. Keep it fresh, classy and emphasise "To China, love from beautiful New Zealand!"
“Great design ideas! Classy work and great communication. I would certainly recommend to others.”
haydenstowell, New Zealand.