ZWO16 Logo Development

Status: Closed
Prize: $150
Entries Received: 85
Winner: bappykhandakar

Winner

Contest Brief

WHAT ARE WE COMMUNICATING / OVERVIEW?
ZWO16 is and architectural and engineering firm, formed in Germany in 2016 by a family. The company provides architectural and engineering services for real estate projects from A-Z, i.e. building design, constructions supervision, engineering solutions and permits.

WHAT ARE THE OBJECTIVES?
The company wants to be young, fresh and new to the market. The office is within co-working space which provides a creative environment, which helps to embrace different professions and ways of working together.

WHY ARE WE SLIGHTLY REBRANDING?
The current logo has a fundamental problem. It is not clear that that the company is called ‘zwo sechzehn’, which means 2016 (i.e. the year when the company was formed). Moreover, ‘zwo’ is a spelling of ‘zwei’ in a local dialect. The current layout confuses this meaning and reads as ‘zw 016’. This needs to be resolved, while maintaining the ‘Architekten & Ingenieure’ line is mandatory.

WHAT IS THE TARGET AUDIENCE?
A very diverse target audience – individuals and companies – from churches to municipality and private individuals. They can be well established authorities or young companies that are willing to create something fresh.

WHO ARE THE COMPETITORS?
Old well established architectural and engineering firms

WHAT IS THE UNIQUE SELLING PROPOSITION?
65 years of combined experience. The establishers of the business are a highly experienced Architect with more than 40 years of experience and a young professional with fresh new ideas and views.

HOW DO WE WANT PEOPLE TO FEEL ABOUT OUR BRAND?
Excited

WHAT ARE THE MANDATORIES?
Colours of the existing logo need to stay the same
The slick style, which has a square element, has to stay
It has to be clear that ZWO16 reads as ‘zwo sechzehn’
The ‘Architekten & Ingenieure’ has to remain in the logo

WHAT ARE THE DELIVERABLES?
Logo
Business Cards
Letterhead
Landing page

ATTACHMENTS
Existing logo

Recommended Skills

Winner

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Employer Feedback

“Produced a modified logo for us that worked well ”

janheumueller, Germany.

Public Clarification Board

ziaalondon2010
- 6 years ago
Dear C/H, I've work hard to submit my entries but couldn't submit those due to shortage of time.Will you please extended for a day only?Thank you.
- 6 years ago
ziaalondon2010
- 6 years ago
Dear C/H, will you please extend the contest for a day only?Thank you
- 6 years ago
manhaj
- 6 years ago
Please check Entry #413 and #414
- 6 years ago
manhaj
- 6 years ago
Please check Entry #411
- 6 years ago
EagleDesiznss
- 6 years ago
please check #408
- 6 years ago
Contest Holder
- 6 years ago
Hi everyone! Thank you for these ideas. However, I have some general comment to most of the submitted artworks. As mentioned in the brief, please note that our main problem with the existing logo is that the word 'zwo' is broken into two lines, which is wrong and creates confusion. We also mentioned that we would like to maintain the existing color (maybe marginal variations) as well as the idea of a square logo ...
- 6 years ago
View 1 more message
1. Contest Holder
  - 6 years ago
  @Adrian - it goes the right direction but keep in mind people need to read the word - and with your, we face the same problem we have with the existing logo
  - 6 years ago
2. agarzaro710
  - 6 years ago
  I apologize for the delayed answer. What about #364?
  - 6 years ago
Contest Holder
- 6 years ago
Hey guys - thanks so much for all the amazing design ideas and I can see some of them working very well already ...
- 6 years ago
1. Contest Holder
  - 6 years ago
  Could you please make sure using "Architekten + Ingenieure" being the german words ... Thanks
  - 6 years ago