Smart Kids - Typographic ad/poster series
The Hindu Inschool is a news paper for high school students specially delivered in school and part of the their curriculum. But The hindu decided to also make it available on stands or on subscription outside of school. This time they wanted to reach out to parents rather than school principles. So we rolled out the 'Smart kids' campaign. I love working on typographic projects like this one, so I had a lot of fun customising and modifying the typeface for each ad to depict the idea. The client appreciated the typography so much that they wanted to convert the print campaign to online and television films. It was later used for all the Inschool communication like the posters, website, emailers, for a year.
About Me
Hello! I'm Apeksha. I'm an Art Director by trade and it also happens to be my passion. I strive to work closely with my clients, understand their needs and developing design that is always up-to-date! I have experience in design for over 7 years. I have practiced my craft across globally awarded agencies and brands like Ogilvy, L&K Saatchi & Saatchi Digital and Bloomberg UTV. I have worked on a range of projects and developed an in-depth understanding of Digital communication, Integrated Campaigns, Brand Identities and Print design. I guarantee you the highest quality of work, timeliness and total commitment. I will be glad to help you out, so feel free to contact me!
