Assignment

Assignment: Based on the company that i work for, Powerstep access systems, [login to view URL] More information if required? Develop a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar. If you choose to plan for just one product, develop a plan for two market segments. If you choose to plan for two products, develop a plan for one market segment for each product. In your plan, cover:  Current marketing situation with background data on the market, product, competition, and distribution (keep this discussion quite brief) ©Australian Institute of Business. V17Apr14 - KKALT:2013:6ed 10 705SMKT Strategic Marketing Subject Overview  Opportunity and threat analysis through a brief SWOT analysis  Objectives with goals for sales volume, market share and profit (these should be realistic but may have to be somewhat hypothetical because of lack of time and market research to provide better ones)  Marketing strategy with details of the 4Ps, with justifications for them based on the above.  Briefly discuss about the Integrated Marketing Communication to become more competitive (please discuss the issue from an implementation point of view). Because this is a short assignment, do not heavily focus on the details of action plans, projected profit and loss figures and controls, although they are important in the real world, of course. NOTE: This assignment is a piece of academic writing, not business writing. For this ‘Marketing Plan’ you are required to use academic in-text references adequately as stated in the below important instructions. referred to in the AIB Style Guide, that is: a. citations (or in-text references) of quoted and paraphrased materials to support your arguments/comments, and b. a reference list relating specifically to your in-text references. 2. Your grade will be adversely affected if there is no/poor citations and/or reference list, as referred to above. 3. Assignments of this nature normally contain between 6 and 12 relevant references from different sources in the reference list. 4. All references must be from credible sources. Journals sourced from the EBSCO Host library (see Online Library User Guide on the next page) should be used first, then books, company documents and other media. 5. You are encouraged to make use of the AIB online library which can be accessed through the AIB website. 6. AIB checks assignments with anti-plagiarism software. Please carefully check your assignments before final submission to ensure that all quoted and paraphrased materials are properly cited and referenced. 7. The total number of words should not exceed 2500 words (excluding your cover page, an executive summary, table of contents, list of references or appendices.) Penalties may apply if you exceed the word limit (please refer to the Assessment Policy on AIB website). You may place any supporting material that exceeds this word limit in the ©Australian Institute of Business. V17Apr14 - KKALT:2013:6ed 11 705SMKT Strategic Marketing Subject Overview appendices. However, a reader should not have to look at an appendix to determine the main thrust of the points you are making in your assignment. So make sure all your main points are in the body of your assignment and refer to the appendices that will support the points you are making. 8. You are strongly advised to carefully read the AIB Style Guide for clarification of these requirements. 9. For guidance on how to write an assignment, please refer to the AIB Assignment Guide.