What is Article Marketing?
Article marketing is one of many and easy way of promoting your website and get increased customer traffic. If undertaken after comprehensive research can bring good results as far as increasing ROI and target audience is concerned.
It is basically marketing and increasing your website’s awareness through posting articles in various article publishing sites. Most of such websites will display your content for free under certain conditions. You can write about anything related to your products or nature of website that include hyperlinks incorporated within the body of article, leading readers directly to the webpage. Additionally, keyword/key phrases are placed in important places like heading or title and body of content so that it is easily searched by those interested.
Find your niche
This is the first and most crucial step when you are about to pursue with article marketing for your business. You should know your area of expertise that complements your website in order to get them published in good article directories or websites. An article has to be well written with providing users with some valuable information. They must like it so much so that they are forced to click on the links leading to your landing pages and browse your site.
Key word Research
Now comes the SEO, where your have to do a comprehensive research on the key phrases that will match your topic and complement the website content. This step is very crucial for successful article marketing and attracting your target audience.
The Title
It’s an important element of the article which actually helps in getting reader’s attention, if written tactfully. It should have the keyword or key phrases to make it optimized with Search engines. Your title should be good enough to tell reader about what it entails and what information would they get from it. For instance if you are writing an article about buying laptops at and giving out tips on that, then your topic should be Buy laptops: five tips for selection instead of Five tips for buying laptops. You have to tell reader about the topic in first few words in order to attract his attention.
Body
The body of an article should deliver what title suggests and meet reader’s expectations. He must find it useful and valuable in order to take interest in your website. The most important and relevant information should be give in the top most paragraph or first few sentences. Paragraphs and sentences should be short, supported with heading and subheading. Follow the rules or writing good online articles so that it is easily accepted by known directories or online magazines.
Resource Box
Here, you mention your name, URL and any other contact info so that readers can browse and visit your web page.
After completion of article writing, you can easily submit your articles in online magazines like Ezine articles or other top directories present on Google and Yahoo for visibility and exposure in the online community.