hi, for fashion accessories products like your sunglasses, not alone customer education but fashioning tips work better. so i would advise 75% of organic content posts on your facebook or instgram shall be around new products, its appearance on models, and new product launches, because as a consumer i'll be least interested in spending my buying time getting manufacturing education. so we shall be employing a fashion female blogger girl for fashion tips on your page.
beside this i would advise we shall initially use paid ad campaigns to build initial consumer base to engage & spread the word. we do storified social media campaigns where we design a core brand story first, and then rest of the content get designed based on that story. for you may be we can begin with #TalkingEyes or #StylesGlasses
for our work pl check bankbazaar, pristinefire pages on facebook.
pl share your thought. can we talk about it today?
best, Gaurav