I'm a MBA in Marketing & Data Analytics with more than 5 years of experience in sales & marketing in various Industry sectors. During my stint as Marketing lead I implemented marketing plans for their existing and new products and was instrumental in devising the Go to Market strategy for a niche enterprise product along with SaaS based solution which is an add on for global ERP's.
Initiated the lead generation exercise and successfully increased the proposal value from INR 1.5 Cr to INR 13.5 Cr in a span of 1 year. Created compelling value propositions, Positioning statements Value Propositions, Data sheets, Solution briefs, webinar contents, Case Studies, White papers, ROI calculators, Digital and print media advertisements as a part of sales enabling collaterals. Received appreciations from Vice President - Sales for creating a convincing ROI calculator which catalyzed the closure of deal with a $2billion MNC. Drove the Social media campaigns in FB, LinkedIn also designed E-mail campaigns targeting clients, partners and prospects. Enhanced Brand visibility of the company by coordinating with various media agencies and participating/ Sponsoring in industry focused events.
Being a sales person in early stages of my career and transforming as a Marketing Professional makes me a right fit for this position.