business case

CASE A The ability to argue and present a business case is a key function of business development. Apply the first 2 stages of the business case template as a participating member of a team whose mission is to make the case for sustainable innovation. The focus of your team’s business case is a primary industry firm or company in Australia or elsewhere. Part 1 of the business case sets the foundation or argument in favour of a sustainable innovation. Guidance with stage 1 (define the problem or need) and stage 2 (benefits and significance arising from innovation) is to take place during in-class discussion and workshop sessions. CASE B The business model generator (worksheet) is one critical component from which to identify approaches to value creation, key internal and relational resources, tasks and processes, and value appropriation. As part of the business model generation process, teams are also required to select and operationalise mathematical models (see Moodle). Mathematical models are necessary to test and validate measures that are integral to submission of parts A & B of the business case. Mathematical modelling used in the business case must be justified or substantiated.