Hello,
I have an extensive knowledge of sales and marketing processes:
Lead generation: Created a drip program that increased the conversion rate of 57.7% YoY
Automation program: Implemented to align marketing and sales processes, automatically prioritizing the leads based on their level of engagement with the brand (visited the website, opened/clicked the emails) - Direct revenue increased by 18% YoY
Segmentation: Setting up programs for different segments, to make sure the content is relevant to the audience - engagement rate (Open rate, CTR, enquirers and visits to the website) increased by 75%.
I am passionate about delivering good content and generate good new quality leads helping sales teams to deliver their results and I have worked in this field for the over 7 years. In my current role I work for American Express, where I look after the website, making sure that customers apply for a card in the easiest and seamless way as possible, implementing new capabilities and doing Test&Learns.
QUALIFICATIONS:
CIM - Diploma, Digital Marketing
MSc - Marketing, University of London
Bachelor degree - Marketing and Communication - Universita' La Sapienza (Roma)
PRINCE2 Project Management
Agile Project Management
APMG Change Management
Google Analytics qualificatio