Head of Facebook Advertising & Head of eCommerce

Responsibilities and Deliverables for Head of eCommerce Core Mission: Making sure we’re delivering the best possible results to clients and we hit our performance goals. 3 Core areas of Work 50% Client Results - Making sure that we reach satisfying results with Facebook Ads & Omni-channel implementation. ● Managing 1-2 key accounts through junior hands. ● Clients' yearly strategy planning. ● Everest Strategy quarterly planning, tracking and implementation. ● Weekly individual calls with advertisers to discuss accounts performance and next actions. ● Monthly individual calls with advertisers to discuss strategy & radical tests implementation. ● Coordinating KPI’s with clients. ● Omni-channel implementation, thinking of new ideas to test and overlooking their implementation. Main KPI: Meeting at least 80% of clients' monthly, quarterly and yearly goals. Sub-KPIs: Each account is spending a minimum of $60K (Monthly) All accounts are hitting an average of $150K spend (Monthly) Clients AOV growth heading to $16K (Monthly) 9+ Clients satisfaction score (Quarterly) 20% Team - Educating and tracking how the team is performing. ● Guiding and teaching seniors & junior advertisers of eCommerce management and ad buying. ● 1on1 call with the team members, checking up their monthly/quarterly goals. ● Organizing educational content if the team needs to improve on specific topics. ● Suggesting good educational material for individual needs. ● Tracking & making sure that the team is performing at their optimal level. ● Being human and supporting the team in any way that might be needed. Main KPI: Team satisfaction score 9+ (Quarterly) Sub-KPIs: 1on1 calls with individual Team member every 4-5weeks (# Month) Educational materials created about eCommerce growth and ad buying (# Month) 30% Processes - Creation and optimization of new processes (SOPs) which could help for AdKings team & clients to get closer to satisfying results. ● Creation of Facebook Ads buying SoP’s and core Facebook Ads structure chart. ● Creation of omni-channel SoP’s of how and when channels should connect with each other. ● Creation of decision trees for Facebook Ads and Omni-channel development so everybody would be able to make the right decisions based on systematic approach. ● Streamlining the creatives creation process from filming to scripts templates, ad copies etc. ● Overlooking the creation of emails, adwords, youtube ads and conversion rate optimization core SoP’s. ● Creation of Everest SoP playbook that combines all the separate channels SoP’s into a one A to Z guidebook approach that could be given to eCommerce growth experts and he would know what to do to grow the store to multiple 8 figures. ● Creation of a training system for new recruits. Main KPIs: New SOPs created (# Month) New tools created to support AdKings or Clients growth (# Month) Additional Projects: - Facebook Ad Buying Structure SoP - Facebook Ads Decision Tree SoP - Reviewing Everest Planning - Creation of Full Media Buying SoP - Creation of Ad Copies Templates Library