Hi,
Hope you are doing well.
I have an experience of 15 years working on projects of Google AdWord and Google Analytics, Google Tag manager, A/B Testing, Conversion Optimization, Mixpanel, Pikiwiki, Klipfolio, Kissmetrics Analytics, eCommerce Tracking.
The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it’s important to install it before running Facebook ads.
1. View Content: Place the View Content event code on a product page, for instance, to track views of a particular piece of content.
2. Add to Cart: Include this event code on the add to cart page of your website.
3. Initiate Checkout: Place this event code on the page where someone begins the checkout process on your website.
4. Lead: Use the Lead event code on the thank-you page after people have opted into a lead magnet or signed up for your webinar or newsletter.
5. Complete Registration: Use the Complete Registration event code to track registrations to webinars, events, and so on.
5. Purchase: Place the Purchase event code on the thank-you page after people have purchased your product or service.
fbq('track', 'Purchase', {currency: "USD", value: 30.00});
All The Best
Azhar Alam