Build a Website

Overall Assignment and communication hierarchy: Our goal with our website is to show consumers what they should expect from Red Door Escape Room. The following are critical (1) Cleanliness and professionalism of our business (2) The caliber, quality and creativity of our games (3) Visually representing our space, showing we are the leader in the industry After interacting with our website, the consumers should understand what to expect at our ER and be super excited to book a game. Every page should have a call to action for consumers to easily ‘Book a Game.’ 1. Promotional Website Goal Our goal is to develop a website that will visually represent the professionalism of The Red Door Escape Room, and show the creativity of our game design. Ideally, this website will be the first point of reference. It that will highlight the pristine nature of 1 our space, the depth of our games and a glimpse of the experience with strong visual content. 2. Target Audience  Friends and family groups looking for activities for a night out.  Corporate groups looking for team building and corporate outing locations.  Gamers and adventurers looking for interesting activities in their area. 3. Technical Goals  Social sharing buttons  Email Marketing opt-in  Optimization for mobile devices  Blog  SEO friendly URL  Product Reviews  Flexible page organization and categorization  modern content editor  media management  flexible content control between pages  form builder  Corporate Event/ Regular Inquiry contact form Communication Objective: GET: Corporate and family/friend groups TO: Choose The Red Door Escape Room for their next entertainment experience BY: Displaying our space and ER environment in an easy to navigate manner and highlighting strong content. 3 Reason To Believe: The Red Door Escape Room is the best entertainment experience for groups who want a tangible and active team-bonding adventure. Executional Mandatories:  Must stay true to The Red Door Escape Room Brand Guardrails (listed below)  Site must be easy to navigate  Content must be catered to corporate and family/friend groups  Site must contain consumer reviews and strong element or a corporate atmosphere  Site must have the structure to support additional content  Site must be optimized to host strong visual content and responsive to mobile view  Site must be optimized to minimize loading times