Hello:
Lead generation activities should be done in two ways, 1> Organic approach and 2> Paid advertisement.
There are a number of Social Media platforms are available which are good at certain geographical dispersion. For US market the ideal Social Media platforms to be performed well as sequentially - Facebook, Youtube, Twitter, Reddit, Pinterest, Instagram, and Tumblr. Apart from those you should also use Google Adwords.
1. On daily basis, there should be at least 5 number of Posts(with image and videos) for each and every platform. This is for to understand which posts are performing well over a period of 15 days timeline.
2. Once identify a couple of best Posts, boost those posts with the paid advertisement.
4. Monitor those to get the insight. After a while keep the best one and stop the lesser performed one.
5. Re-strategies as and when required.
In the case of Google Adwords, it works entirely different way like
1. First, identify the keywords for SEO based post to promote directly.
2. Run 3 number of campaign simultaneously to understand the performance.
3. Once identified, the best one, continue that and stop rests.
A detailed mechanism should deliver to you at the time of project kick-off.
I’d like to be considered for your said position. I’m a strategic Social Media Manager with a strong background in developing online content, including blog posts, social media posts, articles.
Please, let me know what is needed to secure this bid!
Regards
Partha