Marketing strategy

Thrive Yoga & Pilates (Thrive) is a multi-faceted health, wellness and fitness business operating in Edithvale in Melbourne’s south east. The business has been operating for 12 months is looking to take the next step in its evolution. Business owner and primary instructor Amy Jaya is a qualified yoga & Pilates instructor as well as a qualified Personal trainer and nutritionist. The business offers a range of Yoga classes as well as Pilates Barre Attack and Meditation. Thrive is looking for someone to help drive a new wave of clients to the business. The key tasks of the Marketing Consultant are to: • Develop a marketing and promotion strategy for Thrive • Design marketing/promotional material as required • Implement the marketing and promotion plan - this may include contacting organisations, writing e-mail campaigns • Assist Amy with the implementation of a social media strategy Whilst a marketing qualification may be beneficial, we are more interested in hearing from people who have a track record of success in promoting and marketing other businesses, particularly ones in the health, wellness and fitness industries. In addition to your ability to demonstrate outcomes, we may wish to contact your referees. To apply, please send us… a) Your resume b) Why you have applied for this position c) Examples of outcomes you have achieved for other health, wellness and fitness industry businesses d) At least 2 referees who can confirm the outcomes you achieved for their businesses Project Type: Ongoing project You will be asked to answer the following questions when submitting a proposal: What is the best example of your success marketing and promoting a health, wellness and/or fitness industry business?