SEO a website

SEO Optimization The website is close to ten years old. SEO has only been done myself using advice from the internet. The website currently is indexed and places well for most of my keywords in organic searches. The website recently went through a re-design and I want to make sure it is optimized to the maximum extent possible. We use also use pay for click ad-sense advertising through Google. My core business competitors for "alcohol awareness classes" are not very SEO savvy, BUT we have an ad campaign that goes to a "landing page" for an "online TABC class" where the competition is very sophisticated and we have VERY low organic placement results. DO NOT bid unless you have verifiable SEO experience. PLEASE Do not bid unless you have at least viewed the website. I will not respond to generic bids such as "I can do this" Please generalize your plan for our site. ## Deliverables REVISION- Today I removed the requirement for link building, my main interest is ON-SITE SEO. The only Off-Site SEO work is to compare where we rank with some of our major keywords before and after the On-Site work has been completed. END OF REVISION I am particulary concerned about arranging content, alt tags, and title tags to properly show us in search results. We may have lost some of our keywords due to graphics changes in the new website. One of our goals is to have our website results in Google's organic results shown in the format in the attached screenshot. With subpages listed under the index page. See the top organic listing "lake express" I like to set a deadline that will allow for the spiders to make at least one pass, showing a higher ranking for a majority of our "core" keywords. It should not be expected! but normally I have provided a bonus for a high quality job. This would particularly be the case if we saw an increase in our sales for the "Online TABC Class"