How to take professional product photos jobs

I require a skilled photographer to conduct an outdoor photoshoot for a group of three individuals. The aim is to capture casual, naturally lit headshots and group photos that evoke a relaxed atmosphere. Ideal Skills and Experience: - Proven experience in outdoor photography - Expertise in group photography - Ability to convey casual mood through photography - Proficiency in photographic post-production Key Features: - Location: Outdoor - Mood: Casual - Number of Subjects: Three or more Please include samples of your past work in your quotes, particularly where you've captured the 'casual' mood with an outdoor setting. Your ability to harmonize natural light with a larger group while capturing the essence of each individual will b...

...photography editor who can add a touch of magic to my portrait photos. Your work should retain the natural and realistic style of the original pictures. The Tasks: - Enhancing colors and lighting to bring out the best of each shot - Removing blemishes and imperfections, so that each photo is polished - Retouching and resizing images to suit various online and print formats Skills and Experience: - Applicants should have extensive experience in photo editing, specifically with portrait photography - Mastery of tools to improve colors and lighting is an absolute must - Applicants should be proficient in removing blemishes and various imperfections from images - Knowledge of different resizing formats is required. The successful applicant must be comm...

I have a Goo...Google Sheets file with a substantial list of 1007 products and I need this list to be organized into a final master list, integrating image links from two specific tabs. Key Tasks: - Create a final list of the 1007 products - Add the following details: CATEGORY, PRODUCT NAME, ABV, PRICE, Image Links - Integrate image links to the products from two separate tabs Ideal Skills and Experience: - Proficient in Google Sheets - Experienced with data organization and management - Strong attention to detail - Familiarity with handling a large volume of data in a systematic manner This project is time-sensitive and requires completion as soon as possible. A freelancer who can dedicate the necessary time and attention to ensure accurate and effici...

Three Graphics Needed - Product Flyer for Email Blast, Instagram Graphic and Website Banner I need three graphics, they can be the same but one must be sized A4 for an email blast, one must be sized for Instagram and one 1920px X 450. They can be the same design, just reconfigured for the three sizes. This is a Memorial Day Sale. Our entire store is on sale. I am including product images that you can use as well as our contact information. Include our logo and contact information. Please do not include product title or price. I am looking for a clean design with a fast turnaround. Again, I need three sizes, in JPG, PNG, and PSD.

...should: - Have experience in editing vlogs and educational/training videos. - Be able to maintain a casual and conversational style throughout the editing process. - Be comfortable working on videos with longer durations. - Have a keen eye for detail to ensure the final product is polished and engaging. - Be able to work with the raw footage provided and turn it into coherent, engaging videos. Take a look at my YouTube channel to get an idea of the videos - playlist of educational videos - vlog video examples Can provide more specifics in a chat. Looking for someone to work with long term. My priority are the educational videos as it requires a new video

...UI/UX designer to create a professional landing page for my product/service. The primary goal of this landing page is to attract leads, and ultimately, convert them into customers. The design should be visually appealing, modern, and user-friendly, to encourage visitors to engage with the page. Key Requirements: - Design of a landing page in Figma that effectively advertises my product/service - Inclusion of high-quality product images, to showcase the offering - Integration of a user-friendly, easily accessible contact form The ideal candidate for this project will have a strong background in UI/UX design, with a keen eye for detail and a proven track record in creating successful landing pages. Experience with Figma is ...

I have two old low-quality photos that I'd like to have restored. They are for personal use, so I'm keen on having them transformed to the best quality possible. Key Elements: - Restoration: The photos have some wear and tear due to age. I would like the restoration to smooth out any visible damage, such as scratches and spots, without losing the original image's essence. - Enhancement: While restoring the photos, I would also like them enhanced. I would like them to remain black and white and still look old with the date remaining at the top. Delivery: - I'm looking for the restored and enhanced photos to be delivered as digital files. This will be convenient for me as I plan to keep them d...

We are looking for a talented designer to create a captivating and visually appealing billboard design for our luxury vacation rental property, Villa Royale, located in the beautiful town of Sosua, Dominican Republic. Our property is a high-end villa situated in a secure gated community near the beach, offering guests an exclusive and luxurious experience. Contest Details: Objective: Design a billboard that attracts attention and encourages viewers to reserve our property for their next vacation. Target Audience: Tourists and travelers looking for a luxurious and exclusive vacation experience. Location: The billboard will be placed in high-traffic areas to maximize visibility and impact. Billboard Size: 16x8 feet Design Requirements: Visual Appeal: The design shoul...

...Excel. Specifically, you'll be dealing with: - Product data import into my Shopify site from a URL download of a CSV - Importing simple data, without dealing with variants or complex attributes. - syncing of the products in the CSV with Shopify products would happen every 24 hours automatically - If an existing product on Shopify is not found on the CSV download, its status on Shopify needs to be changed to "draft" or "inactive". The ideal candidate should have: - Strong Shopify development skills - Familiarity with Excel or similar data management tools - Experience with product data migration or import Success in this project would mean a seamless integration of the data into my Shopify store. Your expertise will help me ...

...Microsoft Power Apps for my IT assessment and management needs. Here’s a high-level outline of how you can set up each of these functions: 1. IT Assessment Portal This portal can be designed to allow technicians to enter and view data regarding client servers, PCs, and other equipment when on-site. Features to Include: • Client Details: Ability to enter and retrieve information about the client, like name, location, contact details. • Equipment Checklist: A dynamic checklist for different types of equipment (servers, PCs, etc.) that technicians can fill out. • Assessment Forms: Forms for entering the condition and performance of each piece of equipment. • Photo Uploads: Capability to upload photos directl...

I need a skilled WordPress developer to help me with a few changes on my website. - I need to remove a couple of photos from the site. These are photos of team members that I no longer wish to feature. - Additionally, I need some content modified. This will be a small amount, and is mostly text. - Finally, the site's layout needs a few tweaks. This will involve small adjustments to how the site looks, but nothing major. Ideal skills for this job: - Proficiency in WordPress, particularly with customizing themes and modifying content. - Good eye for design, able to make small changes to improve the site's layout. - Knowledge of CSS and HTML would be an advantage, but is not strictly necessary.

I am in need of a skilled retoucher to enhance some personal wedding images. The job primarily involves minor edits to existing photos and specifically focused on smoothing out the hem and/or train of the wedding dress. Proven experience in photo retouching, especially in wedding photographs, and familiarity with subtle and tasteful retouching techniques will be highly appreciated.

I am looking for a professional who can assist me with verifying the authenticity of my Bachelor's degree for pre-employment purposes. The ideal freelancer should be able to: -Take photos - Directly contact my alma mater to verify my degree - Produce a comprehensive verification report that covers: - Confirmation of degree completion - Grade point average (GPA) details - Coursework details It's crucial that the information in the report is accurate and thoroughly researched. Ideal Skills and Experience: - Experience in degree verification services - Familiarity with contacting educational institutions for verification - Strong research and report writing skills - Excellent attention to detail and accuracy

I need an experienced Solidworks professional to help me design a complex mechanical product. Key Requirements: - The primary task is to model a product with detailed mechanisms and moving parts, so I need someone who is proficient in 3D modeling and assembly design. - The product is at a prototype stage, so you need to have a good understanding of product design and the ability to bring innovative ideas to the table. Please provide examples of similar work you have done in the past. This project is time-sensitive, so please only apply if you can commit to meeting the deadlines. the pictures are for reference only I want to design a machine that works similarly the the one at but it must not be the sa...

I'm looking for a professional video editor who can transform raw clips into a one-minute video or little more. The video should follow a cinematic style and should be engaging, capturing the essence of Puerto Rico and its tourist attractions. Language: Preferably SPANISH Key Requirements: - Video Length: Around one minute or little more - Video Format: Final delivery in both vertical for social media and horizontal formats - Style: Cinematic, with a creative and captivating approach Elements to Include: - Background music: I have a jingle that will be the main music of the video - Optional - Text or titles: If you believe it will enhance the video, feel free to suggest how texts could be incorporated Ideal Skills and Experience: - Proven experience in...

I'm seeking a seasoned video editor to craft a cinematic video aimed at promoting a certain product. The target audience for this offering is young adults between the ages of 18 and 30. Key duties will include: - Storyboarding and executing a cinematic style video production - Aligning the video style to appeal to young adults - Incorporating product promotion aspects The ideal freelancer should possess: - Extensive experience in video editing and production - Proven track record in creating cinematic-style videos - Understanding of how to tailor content to engage a young adult demographic. The goal of this project is to create an engaging promotional video that will captivate our target audience. Your collaboration i...

...entrepreneur diving into the world of dropshipping, I'm seeking a talented freelancer who can help me with thorough product research. In an ideal candidate, I am looking for: - A background in market research or product sourcing would be a strong asset - A deep understanding of e-commerce and dropshipping models - A keen eye for emerging product trends - Excellent communication skills Key responsibilities include: - Researching and identifying suitable products in the electronics, home goods, equipment, food, and prepping categories - Providing detailed insights into the market potential, competition, pricing, and supplier options for each product - Delivering comprehensive reports to help me make informed decisions The ideal mode of communica...

I'm in need of a 6-page catalog design that will serve as a showcase for our outdoor product line. We will change this catalog brand name to "Pacific Crest" instead of Ledge. The catalog will be distributed both in print and online, so it needs to be versatile and visually appealing in both formats. I will also need hangtag of the same information to attach Contest for initial 2 page design. Remaining catalog to be paid per hour. Please see drop box link for 1. Previous catalog for your review of style and typical layout - dropbox 2. New sleeping bag images.

Hi Oleh, Can I have these photos attached in size 150 x 300 PX and placed on white background.

I'm in need of an experienced Ecommerce developer for a Wordpress project. - The main feature for this website will be a shopping cart. You should be well-versed in creating seamless, user-friendly shopping cart functionality. - I require PayPal as the only payment gateway integrated. Experience with integrating PayPal is a must. - We need the inventory management system to be integrated with our existing inventory system. This is crucial for our operational efficiency. Ideal Skills and Experience: - Proven experience with Ecommerce website development, specifically with Wordpress - Proficient in integrating PayPal payment gateway - Prior experience with inventory management system integration is highly desirable

I'm looking for a graphic designer who can create an engaging, modern styled CD jacket design. Key elements that need to be included: - Band's photo - Logo - Abstract art The primary color scheme will be cool colors, such as blue, green and purple. Essential skills for this project include a strong sense and understanding of modern design, ability to work with photos and logos, and a creative eye for incorporating abstract art. You'll need to be able to harmoniously blend these elements within a cool color palette. Previous experience designing CD jackets or similar would be fantastic. I need my CD jacket designed. I have included an example of what I am looking for with measurements and everything. I want it designed wit...

I have less than 10 old photos that have faded colors and need to be colorized and enhanced. I need a professional who can bring back the life to these photos. The final format should be digital only. Ideal skills and experience: - Extensive experience in photo restoration - Proficiency in colorizing and enhancing old photos - Strong attention to detail - Ability to deliver high-quality digital images Please let me know if you have any experience in this field. I'm looking for someone with a proven track record of restoring photos to their former glory.

I am in need of a skilled graphic designer who can create minimalist-inspired mockups for a series of notebook refills, based exactly on the example i attach (replication). I created the attached file in Canva, to provide the file as a guide of what the designer should prepare. What i need is a professional approach and professional files. Below a link of a video of a sample i printed based on the Canva example i designed. These files will be used by the printing company to produce notebooks in 3 different dimentions (A4, B5, A5) and 3 different types (plain inner pages, rulled inner pages, dotted inner pages). The files i expect are 21 indipendent open pdf files and the relative AI file or 1 file per dimention: - A4 Front Cover

I'm seeking a skilled video creator to produce a video for my website. I need a video for my website to have on the front page. I have pictures and videos to cut together. I want text and music too in the video. Similar to www.cluedupp.com. The video's purpose is to effectively explain a product or service to the general public. In order to do this, it needs to be engaging, informative, and visually appealing. Key Requirements: - Expertise in video production, especially live-action - Ability to create content that is appealing and engaging to a general audience - Understanding of effective messaging for explainer videos Your prior work in producing similar live-action product videos will be a...

...each one representing a different flavor of our product. Key Requirements: - Design: Each version should be distinct but carry the same or similar elements across all four designs, ensuring a consistent brand identity. - Flavors: The flavors for the stickers are Chocolate Chunk, Reeses Pieces, Triple Chocolate, and Birthday Cake. - Color Scheme: All stickers should be designed in a red and black color scheme. - Urgency: The completion of this project is urgent; I require it to be done ASAP. Ideal Freelancer: - Experience in creating logo designs for product packaging or promotion. - Proficiency in Adobe Illustrator or equivalent software for vector-based design. - Ability to work quickly and meet tight deadlines. - Strong communication skills to und...

I'm searching for a skilled photo editor for my e-commerce site who can take my plywood product images to the next level. Key Responsibilities: - Enhancing the visual appeal of the product images, which are specifically of plywood items. - No specific tasks have been determined, so an eye for detail and an ability to self-direct and make beneficial alterations is a must. Ideal Skills and Experience: - Expertise in photo editing software like Photoshop or Lightroom. - Previous experience with e-commerce product photo enhancement. - Good eye for aesthetics, particularly in relation to plywood or similar material products. - Knowledge of latest photo editing trends and techniques in the online marketplace.

...knack for making informative how-to/tutorial videos or are you more interest in comparing videos? If so, we have an amazing opportunity for you to join our team and showcase your talents on our established YouTube channel. We're looking for individuals who can create engaging step-by-step tutorials for software, apps, and email marketing tools. Please note, these are not animated explainer videos; we require screen recordings. Requirements: - Proficiency in English (native speakers preferred) - Willingness to record your phone/computer screen, along with your voice - Ability to explain concepts clearly and concisely - Access to a high-quality microphone I'm looking for someone that: - That's able to work with deadlines ...

I am looking for a data scraper to collect product information and pricing from various websites. Key Requirements: - The scraper should be able to collect data from multiple websites and be easily scalable as we might need to add more websites in the future. - The data to be scraped includes product title, description, and price information. - The scraper will need to be able to navigate through the websites and accurately collect the required data. - The scraper should be able to work efficiently and provide timely data updates. Ideal Skills and Experience: - Proficient in web scraping techniques. - Experience working with product data and pricing. - Familiarity with tools and technologies used for web scraping. -...

I need a skilled ph...skilled photo editor who can enhance my product images for my e-commerce business. Key Requirements: - Color Correction: The primary need is for natural color correction. The images should look true to life, not overly saturated or altered. - Additional Editing: Some images may require shadow or reflection addition to give a more professional look. Others may need some basic product retouching to remove minor blemishes and imperfections. Skills Needed: - Strong background in photo editing, specifically color correction - Experience with e-commerce product photos is a huge plus - Proficiency in shadow or reflection addition and product retouching techniques Looking for a professional who can d...

I'm seeking an experienced online seller with a knack for digital marketing. You'll be selling products through an already set up e-commerce platform, so hands-on proficiency with managing online sales is a must. - Required Skills: - Digital ...selling products through an already set up e-commerce platform, so hands-on proficiency with managing online sales is a must. - Required Skills: - Digital Marketing - E-commerce experience - Online sales expertise Please note that the type of products/services to be sold is yet to be determined, thus adaptability will be highly valued. Hone your marketing skills on a variety of potential products or services. If you're someone who enjoys the challenge of selling and thrives in the digital marketplace, I l...

I'm launching a new enterprise where I merge my skills as a professional oil trader with my distinct fashion sense. I am targeting other industry professionals in this space, looking to create a personal brand that imbues business excellence with style. Ideally, freelancers interested in this project should: - Showcase past work, especially related to branding and fashion - Experience with the oil industry would be beneficial - A flair for creating engaging personal brand identities - Proficiency in creating targeted content for a professional audience within the oil industry Your flair, industry knowledge, creativity, and past body of work will be critical deciding factors. Can't wait to start building this unique personal brand with you.

I need a skilled product photographer with experience in capturing intricate details to take close-up photos of my ornaments. • 8 glass ornaments (8 product shots) • To be used on our website/digital brochure. • White background only or no background (not stylized as they will want to hang on a tree etc)

We are looking to create a web- portal where a client can log in and see the specific status construction jobs are in, the schedules, photos taken, and the internal & external communications that are being recorded in JobNimbus. There will be very limited data a customer will need to edit, but more simply the ability to approve jobs and send add notes as needed. We will provide a very detailed 2-3 page mockup to show the data, structure& branding of our needs, but request the developers verify the data needed to complete the Customer Portal is avail through the JobNimbus API and/or whatever means the developer sees fit. I am seeking an experienced developer for a comprehensive integration utilizing JobNimbus' API. The goal is a com...

...simple: download professional-looking images of various e-commerce products such as shoes, t-shirts, sofas, etc., from sites like Amazon, Shopify or any other ecommerce site. Total images you have to collect is 25,000. Please go through for different categories, you should have 500-100 images per different types of products. ###Here is the requirement: Images should be high resolution (minimum 1000x1000 pixels). Images should be clear, sharp, and well-lit. Each image should clearly show the product. Products should be photographed in a professional setting (e.g., studio lighting, white background, minimal distractions). ###Diversity: Collect images across various product categories (e.g., shoes, t-shirts, sofas). Include a variety of styles and co...

...skilled CLO3D specialist to create 3D garment mockups and prepare them in PSD format for digital advertising. Responsibilities: -Build 3D garments in CLO3D using provided patterns. -Deliver black base files without colorways. -Prepare and export mockups in PSD format for graphic application. Requirements: -Proficiency in CLO3D and Adobe Photoshop (PSD format). -Experience in creating realistic 3D garment models. -Ability to deliver high-quality mockups suitable for social media ads. About Us: Our brand is called "Psychd", we are an outdoor and activewear brand inspired by mother Ayahuasca, nature and psychedelics. We need someone who can produce digital images for social media ads, focusing on visually appealing mockups instead of real photos. Appl...

I'm in need of a skilled web scraper who can extract product details from Website 1 and deliver them to me in an Excel spreadsheet. Key requirements: - Extracting specific product details from Website 1. - Organizing and delivering this data in an Excel spreadsheet. Ideal skills and experience: - Proficiency in web scraping. - Strong understanding of data organization and delivery methods. - Experience in working with Excel for data delivery. Your role will be crucial in helping me access and utilize specific product data from Website 1. The neat and organized delivery in Excel will ensure I can efficiently work with this information.

I need to make photos with white background and to combine some of them together, 7 simple photos not much editing just white background and put together

...event and showcase a selection of photos. The key features and design elements I'm looking for are: - A digital map that can show the location of the wedding. Additionally, I would like the invitation to include a section for general information about the event and a gallery where guests can view a selection of photos. - My preference leans towards a modern and minimalist aesthetic. The overall design should be simple, sleek, and elegant, using colors such as Neptune, Dusty Blue, Sage Green, Gray or Brass. In addition, the invitation should also incorporate an RSVP function. I prefer the RSVP to be managed through a form that's included within the invitation itself, without redirecting guests to an external website or another platform. ...

I'm lookin...talented designer to create a minimalist packaging design for a range of beauty products. The key elements that need to be incorporated are the product name and my brand logo. The design should be attractive, yet simple. It should reflect the essence of my brand while being easy to understand and visually appealing. I'm looking for a clean, modern look that will stand out on the shelves in stores. Key requirements: - Experience in packaging design, particularly in beauty products - A portfolio with minimalist design samples - Proficiency in Adobe Creative Suite or similar design software Please provide me with your portfolio and a brief explanation of your design philosophy when applying. I look forward to working with a talent...

I'm seeking a professional with expertise in 3D CAD design, who can create a digital prototype of a product. This project does not require manufacturing specifications but focuses more on: - Crafting a design that translates the general shape and dimensions of the product - Infusing specifics such as texture and color into the prototype - Preparing a model conducive to imaging for a trade show Ideal Skills: - Proficiency in 3D CAD software - Great attention to detail, especially in texture and color presentations - Knowledge of rendering techniques for trade show displays Experience in design for product prototypes would be a bonus. This job offers an exciting challenge to translate our vision into a detailed 3D prototype that will ...

...of a PowerPoint expert to create a High Level Design presentation. This is an important task, as the presentation will be delivered to high level management, including the CEO and board members. Key Responsibilities: - Develop a comprehensive High Level Design (HLD) presentation - Ensure the content is professionally delivered - Utilize visual representations like charts and graphs The ideal candidate should have: - Extensive experience in creating professional PowerPoint presentations - A keen eye for design and detail - Experience in presenting complex concepts in a clear and engaging way - Proficiency in creating visual representations using charts and graphs The design style should be corporate and professional, in line with the audience it will be pre...

I'm in need of a unique and professional logo that incorporates the color scheme of blue, red, and black. Key Elements: - The logo should balance the use of text with a possible image or symbol, ideally representing a sense of professionalism and trustworthiness. - The design should be clean and versatile, suitable for use on various mediums including digital and print. Ideal Freelancer: - Experienced in logo design, especially with a strong grasp of color theory. - Ability to create visually appealing logos that communicate a sense of professionalism and trustworthiness. - Strong communication skills to understand and incorporate my specific requirements.

I have 60 photos that need basic touch-up retouching. Key Requirements: - Basic level of retouching - 60 photos in total (files) Need to isolate the product from the specs and create 2 files. Named the files correctly. Change the product's code in the specs and remove the pricing area.

I'm looking for an experienced graphic designer to create visually appealing and marketable product packaging for my venture. The design will be integral for attracting customers and increasing the product's perceived value. Key Responsibilities: - Designing product packaging that aligns with my brand and target demographic - Ensuring the design is not only visually appealing but also functional and effective Skills and Experience: - Proven experience in graphic design, specifically in product packaging - A good understanding of market trends and consumer preferences - Proficiency in relevant design software to bring the concept to life - Strong communication skills to understand and implement my vision Please note that while ex...

...recreation. The task is to create a realistic wedding picture of my mom and me, where unfortunately, the original got lost. Key aspects for consideration: - Editing Style: The aesthetic of the finalized photo should be 'natural and realistic'. - Location: The backdrop should feature a beach setting to bring the warmth and tranquility of a beach environment. - Attire: me (blonde) should be depicted in my wedding dress in line with the photos provided. And my mom is wearing an olive green dress Ideal skills: - Professional-grade photo editing and manipulation - Experience in recreating and manipulating photos - Ability to match realistic lighting, tones, and textures Candidates with a portfolio showcasing similar projects will be ...

I have a collection of photos that I need to be edited for print materials and personal use. The type of editing varies, including color correction, retouching, and photo manipulation. Total of 10 Key Requirements: - Color Correction: Enhancing the colors to make the images pop. - Retouching: Enhancing the overall quality of the photos. - Photo Manipulation: Some photos might need elements added or removed to suit the intended purpose. Ideal Skills: - Proficiency in photo editing software such as Adobe Photoshop. - Experience in a range of photo editing techniques, particularly color correction and photo manipulation. - An understanding of photo composition and what makes an image visually appealing.

...around photos. - Ideal skills needed involve proficient knowledge in creating realistic illustrations and experience in adding intricate frames to photos. Your forte should be in handling detail-oriented work. - The major theme of the illustrations will be around photos, with frames added to all the images. Any prior work in creating illustrations for photos will be advantageous. - You should have an understanding of and an ability to work with artistic elements related to photos. An eye for aesthetics that will enhance the look of our photos is crucial. Looking forward to working with talented individuals who can reimagine the beauty of our photos through their artistic prowess. It's time the...

For this specific project, I need the assistance of an Adobe Photoshop expert who can efficiently add 1-2 people into a photo. The professional must have: - Proficiency with Photoshop's photo retouching tools - Strong understanding of lighting and perspectives to ensure realistic results - Prior experience with similar tasks demonstrates mastery - Attention to detail to ensure seamless integration of new figures into the existing image Applicants who can share samples of their previous work involving people addition to photos will be honed upon.

I'm seeking a creative mind to interpret my brief of creating an online digital product store (website) focused on young adults, grown ups and everyone till the age of 50 with a distinct vintage design aesthetic. Key Aspects: - Website primarily selling digital products - ebooks, templates, etc. It would be great if you could also help in setting up my linktree. - Be able to capture and reflect a vintage design while catering to a tech-savvy, youthful audience. - Elements of the website should resonate with young adults, enticing them to explore various digital product offerings. Ideal Skills and Experience: - Experience in building e-commerce websites, particularly for selling digital products. - Proficiency in vintage web design or a kee...

I'm currently looking for a skilled photo editor who can assist with a unique project. My requireme...editor who can assist with a unique project. My requirements are explicit and I require a specific set of edits to be made. The task is simple: - Remove one individual from one photo - Add that same individual to another photo Additional Details: - I already have both the photos that need to be edited - Only one person needs to be maneuvered between the two photos Ideal Skills: - High proficiency in image editing softwares - Experience in manipulating images and blending them seamlessly - Background in portrait retouching animations This project would perfectly suit those with a keen eye for detail, and who adhere to image realis...